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Blog

Highlighted Picks

6 Key Marketing Objectives to Rethink Your Long-Term Strategy

Strategizing takes more than a short-term reaction- it requires planning and deciding on how to address six key marketing and business objectives.

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How CPC and CPL Relate in B2B

It is common knowledge that cost per click (CPC) can be pretty high in B2B tech, but is it worth the price?

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Latest Posts

Web Usability: Reflections On Best Of The Web Judging

Why are some websites so good and some so marginal when it comes to usability? After judging this year's finalists for the MultiChannel Merchant Best-Of-The-Web awards, one sees some very large sites dropping the ball, and some tiny sites hitting homeruns. When it comes to web usability, you don't always have to be big to be great.

Sharing Value Across The Clickstream in PPC Paid Search

For the retailer concerned with using online ads driving online sales, when the pundits preach spending more on poorly-performing high-volume terms because they "play an important role on the top of the conversion funnel", we'd respond "maybe, maybe not." Proceed with care, testing and tracking as you move ahead.