Even from a previous buyer, an order following a non-brand search is likely incremental.
We heartily welcome AdCenter to the mix, and hope launch API issues get resolved quickly.
Holding every PPC ad in a portfolio to the same metric isnâ€™t wise marketing
PPC Arbitrage Spam: doesn't seem technically hard to disallow AdSense payments on clicks following a Adwords click...
An open letter to Google on their recent changes to the Adwords API terms and conditions
In the traditional offline world, direct marketers have the mnemonic, "list-offer-package." The largest factor in determining the success of your marketing effort is the list, or the population you're reaching.
Why are some websites so good and some so marginal when it comes to usability? After judging this year's finalists for the MultiChannel Merchant Best-Of-The-Web awards, one sees some very large sites dropping the ball, and some tiny sites hitting homeruns. When it comes to web usability, you don't always have to be big to be great.