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How Merkle’s Human Loyalty® Maturity Assessment Can Help Marketers
With only 44% of consumers having remained loyal to their favorite brands during the pandemic, it’s more important than ever to assess how your loyalty program is providing a competitive advantage against loyalty leaders and consumer expectations.
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Audience Insights and Strategy for Nonprofits in the New Normal
To capitalize and succeed in the changing landscape, nonprofit marketers and fundraisers need to think more holistically and locally which starts with asking: What are the evolving market forces (felt at the local level)?
Do You Need to Alter Your Promotions Because of COVID?
While looking forward to our post pandemic future, it’s critical that brands are sensitive to how to market in re-emergence, the changed environment, and what type of consumer engagement and brand loyalty will develop.
Data-Driven Customer Experiences in the Post COVID-19 Era
How can marketers shift away from fragmented experiences to achieve connected customer experiences?
All-Weather B2B Lead Gen with Google Remarketing
Remarketing campaigns are a great resource for marketers to have in their toolbox. Learn more about why we recommend these.
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B2B
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All Performance Media
Google Announces Major Changes Coming to Showcase Ads
Ahead of the 2020 holiday shopping season, Google is rolling out notable format changes to Showcase Shopping ads that have the potential to significantly impact performance.
A Marketer’s Best Practices for Conducting Virtual Focus Groups
Now more than ever, marketers need flexibility in how we conduct research. This includes moving focus groups, a traditionally in-person method, to an online space.
Amazon’s Prime Day has been delayed until October. What does this mean for marketers?
Amazon recently announced that Prime Day has been pushed back to October this year. Given the shifting landscape with COVID-19, the impact of Prime Day falling so close to the holiday season will be felt across the industry.
