Blogs - Page 5

Highlighted Picks

Are Retailers Meeting Advertisers Needs?

CPGs have more choices than ever about where to spend their dollars to support e-commerce. Understanding where to best put that next dollar can be confusing, at best.

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Instrumenting the AWS Cloud Migration Deployment

One of the main reasons why AWS cloud migration deployments fail is hidden deep in the underbelly of the business world - the “legacy” application.

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Latest Posts

How Did the Digital Marketing Industry Fare in Q4 2020?

Authored by: Melissa Reilly |
Published on: Jan 26, 2021

Merkle is happy to announce the release of our Digital Marketing Report covering Q4 2020. Learn about the high-level findings from this quarter's new edition.

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2021 Imperatives for the Health Marketer

Authored by: Jane Portman |
Published on: Jan 21, 2021

The pandemic forced health organizations to scrutinize their business-as-usual engagement models and reevaluate their strategies for delivering the total customer experience.

Topic: Health & Wellness | Customer Strategy | Marketing Database & Data Management

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5 Marketing Trends to Win Business in 2021

Authored by: Jason Kim |
Published on: Jan 15, 2021

What are the five trends that every marketer should know (or be reminded of) as we begin this new year?

Topic: Customer Strategy

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I Am Merkle, Vol. 5

Authored by: Jaclyn Sass |
Published on: Jan 13, 2021

I Am Merkle is a series of interviews that showcases the individuals who make Merkle a diverse and unique place to work. Learn more about Jackie Sass, Director of Internal Communications at Merkle.

Topic: About Us

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We Closed 2020. Is Your Digital Strategy Ready For 2021?

Authored by: Egle Mazonaite |
Published on: Jan 11, 2021

Needless to say, 2020 was a year like no other. Some advertisers were feeling the effects of reduced brick-and-mortar activity, while others rode the wave of increased eCommerce adoption.

Topic: Search Engine Marketing | All Performance Media | Media Strategy & Planning

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How 2020’s Events Have Paved a Digital Health Transformation

Authored by: Jane Portman |
Published on: Jan 08, 2021

The pandemic has held a magnifying glass up to the US healthcare industry that highlights both the heroism of frontline workers as well as the flaws within an industry that, at times, delivers poor customer experiences.

Topic: Health & Wellness | Customer Strategy | All Performance Media

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