Kyle Davis | Published on: Feb 24, 2022
With consumer behaviors and expectations changing on a seemingly daily basis, we went directly to the source to determine what consumers want from brands in 2022. Here’s what we found in our survey of 1,000 US consumers.
Jas Singh, Sayantika Sikdar, Evan Nicholson | Published on: Feb 18, 2022
Utilizing first-party data informed by customer identity allows you to provide customized experiences as you build more robust profiles of your customers. However, customers are not the only ones who benefit from personalization.
Amy Burnside | Published on: Feb 14, 2022
When a television spot costs up to seven million dollars, you want that commercial to yield more than just awareness and buzz; you want it to create a direct connection with your audience. Read this blog to learn how brands could’ve gotten more bang for their buck.
Thea Nicholson | Published on: Feb 08, 2022
Thank you to the thought leaders who contributed to this article:
Evan Nicholson, Digital Experience Practice Director, Merkle
Jen Karlson, Commerce Strategist, Merkle
Megan Lalonde, Sr. Relationship Marketing Strategist, Merkle
Michela Baxter, Sr.
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