Amazon offers a robust set of advertising opportunities for brands in financial services, travel, and other verticals that don’t include the physical exchange of products.

Using Neuroanalytics™ to gain detailed understanding and lead with empathy has never been more critical to business continuity.

With the spread of COVID-19, experience and sharing-economy-based businesses are taking a hit. More than ever, responsive marketing and personalization should be key priorities in your communications strategy.

Strong leadership, combined with the universal recognition (and conviction) that there is a new way forward, will be the key driver to success or failure among all organizations. Here are actions to take now.

As we continue to move forward during these uncertain times, organizations can start shifting funding to those areas that will aid in fast tracking data points and insights.

Looking at promotions and insights as part of an integrated approach to customer strategy is critical, but it also important to understand the difference between the two.

The digital experience team at Merkle took a dive into these shifting consumer habits. During the week of March 16, the team conducted a survey of the general population to get a scope of customer experience, loyalty, and behavior during the coronavirus pandemic.

This year, with COVID-19 impacting so many businesses and consumers, retailers with an online presence have a unique opportunity to connect with consumers to help fill a very real need for consumers. With these two holidays right around the corner, it’s time to tighten up your email strategy in advance of the holidays.