Latest Posts
Why Didn’t CPC and CPM Growth in Digital Marketing Keep Pace in Q4?
After extreme CPC and CPM increases earlier in the year, advertisers braced for the same in Q4. But that's not what happened. What was different?
The Next Generation of Consumer Behavior
With consumer behaviors and expectations changing on a seemingly daily basis, we went directly to the source to determine what consumers want from brands in 2022. Here’s what we found in our survey of 1,000 US consumers.
Unlocking the Mystery behind Digital Experience Platforms (DXPs)
What is a digital experience platform and how can it help your organization?
Employer branding: How B2Bs Compete in the Battle for Talent
Employer brands consist of a strategy brought to life through messaging, compelling expression, and thoughtful activation. How do B2B organizations have the advantage?
Topic:
B2B
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Customer Strategy
Key Steps to Mastering Personalization at Scale
Utilizing first-party data informed by customer identity allows you to provide customized experiences as you build more robust profiles of your customers. However, customers are not the only ones who benefit from personalization.
What Do Consumers Think About Personalized Experiences?
How well do customers' attitudes align with the kind of connected, personalized experiences they’ve come to demand from the brands they frequent and favor?
Advertisers: Get More Bang for Your Buck During the Big Game
When a television spot costs up to seven million dollars, you want that commercial to yield more than just awareness and buzz; you want it to create a direct connection with your audience. Read this blog to learn how brands could’ve gotten more bang for their buck.
Customer Experience Trends to Expect in 2022: Part Two
Thank you to the thought leaders who contributed to this article:
Evan Nicholson, Digital Experience Practice Director, Merkle
Jen Karlson, Commerce Strategist, Merkle
Megan Lalonde, Sr. Relationship Marketing Strategist, Merkle
Michela Baxter, Sr.
