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Blog

Highlighted Picks

6 Key Marketing Objectives to Rethink Your Long-Term Strategy

Strategizing takes more than a short-term reaction- it requires planning and deciding on how to address six key marketing and business objectives.

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How CPC and CPL Relate in B2B

It is common knowledge that cost per click (CPC) can be pretty high in B2B tech, but is it worth the price?

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Latest Posts

How a Public Health Crisis Impacts Consumer Behavior

The digital experience team at Merkle took a dive into these shifting consumer habits. During the week of March 16, the team conducted a survey of the general population to get a scope of customer experience, loyalty, and behavior during the coronavirus pandemic.

How Retailers Can Leverage Email for Mother’s and Father’s Day to Connect with Consumers in an Uncertain Time

This year, with COVID-19 impacting so many businesses and consumers, retailers with an online presence have a unique opportunity to connect with consumers to help fill a very real need for consumers. With these two holidays right around the corner, it’s time to tighten up your email strategy in advance of the holidays.