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But because all projects have unique differences, UX teams should tailor their research approach to fit the needs of each one. When determining an appropriate methodology, the True Intent Study shines because of its efficiency, effectiveness, and scalability.

Designed for a mobile-first generation, Snapchat offers advertisers a place to reach youthful audiences at tremendous scale. Learn five advantages of Snapchat that should be brought to your next media planning discussion.

I Am Merkle is a series of interviews that showcases the individuals who make Merkle a diverse and unique place to work. Learn more about Sarah Woo, eLearning Developer at Merkle.

Agile Marketing is a way of working that borrows its inspiration from Agile software development with a marketing lens. Let’s dive in with an introduction to the core Agile Marketing values and explain the success factors (and barriers) to adoption.

While the coming months will bring clarity regarding the opportunities brands have to re-enter the marketplace, no one can predict the lasting impact of COVID-19. With this unforeseen adversity, brands must be opportunistic – agility is key.

Google's new Rising Retail Categories tool can help advertisers see period-over-period snapshots of consumer behavior searching patterns. Learn more about the tool.

There are a variety of ad formats and tools available for advertisers to elevate their brands through Amazon, whether they’re selling on Amazon or not.

Did you know that half of consumers think brands should continue to acknowledge the crisis and believe normal marketing is not appropriate while the other half feel the opposite? What’s a marketer to do in this circumstance?