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Top 5 Email Holiday Prep Tips – Don’t Forget the Basics
While you’re thinking outside the box and finalizing your holiday email campaigns, here are five items to revisit your standard preparation for this season.
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Four Key Factors Impacting Media in Q4 2020 (Vlog)
Merkle's Erin Spice discusses the four key impacting factors to keep in mind for the rest of 2020 and beyond.
Four Ways 2020 Events Impacted Consumer Perspectives of Loyalty Programs
The historic events of 2020 have had a significant impact on society and life as we knew it. But how have consumers' preferences around loyalty programs changed?
Google Announces Tailored Insights, Performance Max Campaigns at Advertising Week
As part of Advertising Week, Google announced several search product updates rolling out over the next several months. Learn more about Tailored Insights and Performance Max campaigns.
Why I'm Equal: National Coming Out Day
National Coming Out Day is Sunday October 11. This Year, we asked members of our Diversity & Inclusion team questions about the LGBTQ+ community and what the biggest challenges are.
Reframing Rebates
Rebates are often relegated to transactional or short-term tactics, but when viewed and orchestrated as part of a brand’s overall customer experience strategy, they can deliver broader and longer-term benefits.
Fundraising Tips for Election Season 2020
With the airwaves clogged and news feeds full of ads, how should nonprofit marketers vie for attention until November 3? Here are a few things to consider.
Topic:
Nonprofit
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All Performance Media
Nonprofit Strategic Update: September 2020 Review
What's new in the Nonprofit industry this month? Learn more from insights and trends to consumer sentiment and examples of innovation.
Topic:
Nonprofit
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Customer Strategy