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What are Anchor Keys and How Can Marketers Find them?
An early task of your strategy and process should be finding all of your keys and IDs and identifying which of the keys on which you can rely.
Topic:
All Marketing Technology
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The Future of Cookieless Programmatic Media Buying is Here
In partnership with MediaMath’s SOURCE solution and Merkle’s Merkury ID, advertisers can now target audiences at a person-level without the use of cookies across premium publishers.
Instrumenting the AWS Cloud Migration Deployment
One of the main reasons why AWS cloud migration deployments fail is hidden deep in the underbelly of the business world - the “legacy” application.
Are Retailers Meeting Advertisers Needs?
CPGs have more choices than ever about where to spend their dollars to support e-commerce. Understanding where to best put that next dollar can be confusing, at best.
How Marketers Can Fully Leverage the Power of Video
What if marketers could leverage video’s engagement power through dynamic, individualization and delivered in real-time and at scale?
How Merkury Adds a Better Value Exchange Between Customers and Their Brands
A lot has changed since the announcement of the death of the third-party cookie. Marketers realize the magnitude of the shift to first-part identity, as evidenced by the sizeable investments in identity resolution. Now they’re seeking to drive monetization.
The Inside Truth: Why the traditional path to in-housing is often a tough climb
While the benefits of in-housing may be numerous and compelling, evidence demonstrates that building an in-house operation is not as simple and straightforward as it may seem.
Topic:
Customer Strategy
Navigating the 2020 Presidential Election: The Digital Battleground
There are three major areas for marketers to keep an eye on as the election quickly approaches: the platforms that ads are appearing on, monitoring brand ad spend, and ensuring brand safety.
