Blog

Marketers are challenged professionally, by our organizations and our customers, for the seemingly distant, but forthcoming “cookie-less” world. Here's what you need to know.

Tailoring your technology based on business needs is fundamentally important to the success of your business. Similarly, you need resources that are both specific and flexible enough to accommodate the needs of your business.

Yesterday, Google announced that the majority of its listings on the Google Shopping tab, which are currently paid, will be free starting in late April. Here's what advertisers can do to adapt.

Learn about the new Women in Leadership chapter in Pune and the remote session of #IAmRemarkable to celebrate International Women's Day.

Merkle’s experience makers were awarded the Adobe 2020 Delivery Quality Enterprise Solution Partner of the Year Award, Digital Experience, Americas. This award is given to a partner who has demonstrated exceptional performance in customer success and excellent deployment of large digital transformation projects.

Audience Mastery can best be described as the ability to identify your audience, understand their needs and beliefs toward your brand, and the ability to consistently deliver (and measure) the right experience at the right moment. But where do you start?

Merkle’s paid search data suggests that many consumers used part of that stimulus money on more discretionary purchases. Here are a few key actions advertisers should take in order to effectively manage through this change in demand.

Regional banks frequently use geographic segmentations in planning media spend, but less often use geographic segmentation to determine messaging. Yet, this behavior should change during the COVID-19 pandemic.