Blog

Here are six suggestions that can effectively help marketers optimize promotional strategies through the research, planning, and communication stages.

In the last few months of 2020 leading up to the holidays, people across the country craved connection with their friends and family more than ever. In the Q4 Digital Marketing Report, Merkle saw that advertisers rose to meet this challenge, shifting media spend across different platforms to best meet their audience. Instagram ad spending increased 30% Y/Y due to three main factors: more users, social commerce, and influencer marketing.

The pandemic has accelerated the adoption of digital solutions, requiring marketers to test new formats, brands to learn and adapt to new ways of engaging with their communities, and consumers to embrace the digital age. Companies must continue evolving their digital experiences to meet customers' changing needs.

Learn about the key considerations that need to be taken into account when optimizing a paid search program and its keywords.

What is the path that marketers should take to navigate identity resolution?

2020 was a year full of surprises and quick reactions for organizations. But what are the key considerations that need to be in the back of media marketer’s minds as we continue into 2021?

Many longstanding Super Bowl advertisers opted out of National TV Buys this year, but digital remained an important investment.

What are the essential ingredients that insurance marketers must consider for their strategy this year?