Blogs - Page 6

Highlighted Picks

How Retailers Should Plan Their Holiday Strategy This Year

It’s never too early for retail marketers to start planning for a successful holiday season.

Keeping Nonprofit Messaging Relevant with Dynamic Creative Optimization and Personalized Video

Dynamic Creative Optimization and Personalized Video both offer the opportunity to define the right message for each individual and quickly understand what is working and what is not.

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Latest Posts

Amazon Re-Emerges in Bing Search Ad Auctions

Authored by: Melissa Reilly |
Published on: Jun 09, 2020

Amazon started showing back up in Bing shopping and text auction insight reports, with a significant jump happening on June 5th and continuing into the weekend.

Topic: Search Engine Marketing

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B2B Paid Search Performance in the Era of COVID-19

Authored by: Lucia Rodas-Estrada |
Published on: Jun 08, 2020

If you work in the B2B industry, you probably noticed changes in the performance of your paid search accounts throughout the COVID-19 pandemic.

Topic: Search Engine Marketing | All Performance Media

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Amazon Attribution Gives Advertisers a Fuller Picture of the Path-to-Purchase

Authored by: Melissa Reilly |
Published on: Jun 04, 2020

Amazon Attribution allows advertisers to add tracking to various campaigns to understand how users behave when they engage with other channels just before visiting Amazon.

Topic: All Analytics | Amazon and eRetail

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What You Need to Know About Facebook Carousel

Authored by: Isabelle Cohen |
Published on: Jun 03, 2020

As of June 1, Placement Asset Customization for Carousel has been rolled out to 100% of advertisers! Here's what you need to know.

Topic: Social Media Marketing

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Four Critical Insights from Merkle’s Q2 2020 Customer Engagement Report

Authored by: Kevin McNamara |
Published on: Jun 01, 2020

Find out how agile marketing and recent privacy regulations (CCPA) are having a positive impact on customer engagement, featuring data from our Q2 2020 Customer Engagement Report.

Topic: All Customer Relationship Management

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Things Every Retailer Should Consider Ahead of Back-to-School Season

Authored by: Michelle Braun |
Published on: May 28, 2020

While this year is on track to be the most unpredictable in recent years, and will continue to fluctuate, here are a few things that retailers should be considering for Back-to-school.

Topic: Retail & Consumer Goods | Customer Strategy

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How the COVID-19 Impact Dashboards Help Marketers Get on the Recovery Track

Authored by: Shirli Zelcer |
Published on: May 28, 2020

To inform engagement and re-opening strategies, we set out to uncover the status of overall physical and economic health at the US county level. Find out how these free dashboards can help across several vertical.

Topic: All Analytics

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5 Creative Ways to Support Advanced Practice Providers (APPs) during the Era of COVID-19

Authored by: Croom Lawrence, Jay Levenson |
Published on: May 27, 2020

Marketers must adjust to the changing APP market. If done correctly, showing support to NPs/PAs at a difficult time can build long-lasting relationships.

Topic: Health & Wellness | Customer Strategy

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