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I Am Merkle, Vol. 11
This month, learn more about our featured employees and co-leaders of the LGBTQ+ pillar, Danealle Khaimskiy and Kelsey Harrington.
Topic:
About Us
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How to Enable Targeted Media in the Cookieless Future with Data Clean Rooms
The crumbling of the cookie raises the question of not only how to identify customers but also how to measure their interactions.
Accelerated Data Transformation Sometimes Requires IT Governance Practices to be Reexamined
As organizations drive toward data transformation to achieve customer experience transformation, technology (especially data platforms) is a fulcrum aspect of the transformation.
Topic:
All Marketing Technology
I Am Merkle - Juneteenth Special Edition
“I do believe that by celebrating Juneteenth, we are bringing increased awareness to historical facts that are not commonly taught in American schools to move the proverbial needle forward.”
The Cloud-Based Future of Customer Experiences in Healthcare
Cloud has turned technology from a barrier into the enabler that should be included in the customer experience for healthcare organizations.
Understand the Value of a CDP Before Purchasing (Vlog)
Before making a customer data platform (CDP) purchase, it's important to understand the value that you want this new technology to bring to your organization.
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All Marketing Technology
When Should You Build vs. Buy Martech?
When marketers and IT folks think about whether to build or buy a customer experience (CX) platform or capability, there are usually obvious reasons to do one or the other.
Topic:
All Marketing Technology
Enabling First-Party, Cookieless Identity with Merkury and Salesforce
The integration of Salesforce’s Customer 360 Audiences (C360A) customer data platform (CDP) and Merkle’s Merkury identity resolution and data platform now provides brands the ability to offer privacy-safe, real-time customer experiences in a soon-to-be cookieless world.
Topic:
All Marketing Technology
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Salesforce
