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Senior Account Manager

Location: New York, NEW YORK.
Company Description:

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 6,600 employees, Merkle is headquartered in Columbia, Maryland, with 24 additional offices in the US and 25 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network.

Job Description:

The Senior Account Manager plays a pivotal role in maintaining client satisfaction and loyalty by providing exceptional services and value to our clients. This role is focused on relationship building with clients – especially on site – and representing the agency at all times. Responsibilities include the day-to-day execution of client programs and acting as the direct liaison between internal departments and the client (including various business units within the client).  It also supports the organization’s strategic, tactical and support functions (campaign management, media, creative, technology, analytics) in order to achieve the client and company objectives.  Account Management team members have the opportunity to directly impact client satisfaction, and are an integral member of our team.  Reporting to the Senior Account Director, your areas of focus will include:

Key Responsibilities

  • Serve as the primary conduit between the client and Merkle business/support teams
  • Accountable for setting internal communication plans/methodology
  • Responsible for the collection of campaign requirements, working with marketing teams to design the most effective campaigns possible
  • Craft marketing strategies, testing, and execution of client programs – integrating with other internal stakeholders and developing presentations/decks
  • Coordinate and manage internal and external client meetings; responsible for daily communication with key client contacts and organization of status meetings
  • Collaborate with external 3rd party channel partners and inter-agency teams
  • Ensure timeliness and quality of client deliverables
  • Manage and execute the campaign process both internally and with external partners
  • Synthesize campaign results, and provide the client campaign recommendations from Merkle teams and experts
  • Serve as primary point of contact for error resolution  
  • Improve upon existing processes
  • Effectively lead and motivate internal team to produce best in class work
  • Communicate impact of client decisions and updates to broader internal team
  • Financial Account Management (with senior leader guidance), billing and invoicing
  • Bachelor’s degree required
  • 4-8 years of client services/account management in a direct marketing agency or a combination of agency/client side experience
  • Media experience strongly preferred, Media Creative and/or CRM experience a plus
  • Strong presentation, project management, interpersonal, and negotiation skills
  • Ability to quickly adapt between strategic and tactical thinking and work well within both
  • Analytically minded, specifically comfortable with data, response metrics and trends
  • Proven experience managing client relationships and effectively problem solving; ability to analyze problems and produce a viable solution
  • Ability to multi-task and work well in a fast-changing environment


This job description is a summary of the essential functions of the job, not an exhaustive or comprehensive list of all possible job responsibilities, tasks, and duties. The responsibilities, tasks, and duties of the jobholder might differ from those outlined in the job description. Other duties, as assigned by the supervisor, might be part of the job.

Additional Information:

All your information will be kept confidential according to EEO guidelines.

More Information:

Our Culture: Merkle’s energy and personality lives through everything we say and do. Learn all about what defines our people and our vibe.

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