DWA is a global media and marketing agency for technology companies. With its feet in media and its head in data and analytics, DWA has a fascination with the art and science of engaging people. That’s why you’ll find us at the intersection where media, technology and strategic marketing meet. Operating from eight offices around the globe covering North America, EMEA and Asia Pacific, DWA offers a range of programs such as programmatic media, marketing automation, account-based marketing and content marketing consulting - all for over 150 of the world’s best technology companies, including Cisco, Citrix, Box and more.
The Data Analyst must bring a passion for creative and analytical thinking and ad-serving and reporting know-how. He/she must also be a team player with a willingness to collaborate on a variety of projects, as well as an efficient and independent worker. The ideal candidate will have a track record of facing problems smartly with confidence, overcoming obstacles with limited time or resources, and maintaining composure under pressure. Responsibilities include working closely with the account team to track, monitor, and optimize live campaigns to maximize performance.
Regularly generate detailed reporting on campaign performance for assigned accounts using Excel, as well as our data visualization platform, Datorama
Utilize Analytics products such as Google Analytics and Adobe Site Catalyst to conduct on-site performance analysis
Perform regular quality assurance checks on assigned client campaigns to ensure they are running as contracted
Execute ad operations for lead generation campaigns, which include technical campaign set up, monitoring and reporting
Work collaboratively with media team to recommend modifications and optimizations
College graduate with a Bachelor of Arts or Bachelor of Science; 1+ years online advertising experience, preferably at an agency, media, or technology company, a plus
· Advanced Excel skills required: vlookups, nested formulas, pivots, VBA a plus
· Google Analytics knowledge required; exposure to URL tracking a plus
· Basic knowledge of SQL required; statistical software packages such as Stata a plus
· Ability to troubleshoot technical issues and have creative problem-solving dexterity
· Understanding of online advertising industry, text links, rich media display products, and campaign success metrics; media buying/selling preferred
· Proficiency in all standard Microsoft Office programs, including Excel and PowerPoint
Merkle fosters a diverse environment that encourages original thinking about our business and empowers us to communicate with a global world of customers. We embrace differences of opinion and diversity of thought as they help us challenge and refine our solutions. Merkle, as a best-in-class marketing agency, welcomes big ideas, and believes they can come from anywhere. ll your information will be kept confidential according to EEO guidelines.