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Lead Campaign Analyst

Location: Columbia, MD.
Company Description:

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 5,500 employees, Merkle is headquartered in Columbia, Maryland, with 24 additional offices in the US and 25 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network.

Job Description:

Role Purpose

The Lead Campaign Analyst delivers the information that drives our client’s business. The Lead Campaign Analyst translates the client marketing requests into actual output files that will touch the clients’ customers or prospects. The Lead Campaign Analyst is a challenging role, as the individual requires knowledge of both marketing and technical database system/campaign management software.  Successful Lead Campaign Analysts are able to identify and resolve potential issues before campaign execution. The issues may be data driven or related to client campaign instructions.  Successful Lead Campaign Analysts possess a detailed knowledge of the entire campaign process and can address any technical or business related issues impacting the process.


  • Independently execute the entire campaign process, from instruction receipt to file production, with zero defects on a continuing basis. 
  • Interface directly with client teams, address and manage client requests and communicate status – in person and via phone and email
  • Understand, customize and optimize the entire campaign management process, to include new campaign requirements, development test, production execution and quality control
  • Document and train other team members to perform campaign execution role as a back-up. 
  • Identify and resolve issues in client instructions prior to execution. 
  • Coordinate campaign tasks with the database team and communicate status. 
  • Create complete QC queries or scripts to verify completeness and accuracy of file output.


  • Qualified individuals possess the Merkle attributes of being smart, curious, committed to vision, passionate, fun/pleasant, an achiever and having a sense of urgency.
  • Relational Database Knowledge (RDBMS) – Demonstrated proficiency in understanding the structure and design of a relational database model in order to translate client requests into database language for development team or to create campaigns
  • SQL Skills - Must be able to write queries to extract data needed for client requests, create queries to validate campaign audiences, and construct queries joining to multiple tables.
  • Demonstrated proficiency using Unica, Alterian, or SAS MA campaign tools and ability to train others.
  • Direct Mail or Database Marketing Knowledge – A basic understanding of the steps required to execute a direct mail campaign.
  • Qualified individuals possess the Merkle attributes of being smart, curious, committed to vision, passionate, fun/pleasant, an achiever and having a sense of urgency.


Additional Information:

All your information will be kept confidential according to EEO guidelines.

More Information:

Students & Recent Graduates: Start your career at Merkle and get on the path to success. Experienced Hires: Leverage your expertise, challenge the status quo and grow your career at Merkle.

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