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Lead, Paid Search

Location: New York, NY.
Company Description:

We are Dentsu Aegis Network. We innovate the way brands are built. That means we do things differently so they’re better than before. In this way, we make our clients’ most important marketing assets—their brands—win in a changing world. Part of Dentsu Inc., Dentsu Aegis Network is made up of ten global network brands - Carat, Dentsu, dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands.

Job Description:
  • Plan and manage Paid Search (PPC/SEM) campaigns, including account setup, strategy development, organization, and management
  • Oversee ongoing optimization efforts to meet campaign goals, including daily management of campaign budgets, on-site conversion actions, bid management, negative keyword strategies, website and category exclusions, ad creative, and landing page revisions based on performance history and our client's goals
  • Use reporting, analytics, and trend tools, including Google Analytics, comScore, and Compete
  • Audit both assigned client accounts and assist other accounts when needed
  • Analyze paid search beta tests and new platforms/vendors
  • Assist Client Services team with client communications around paid search knowledge, and recommendations to deliver a clear strategic vision to our client
  • Forecast and plan paid search growth, and communicate opportunity with the client
  • Be an advanced technical/discipline leader, and manage client communication without requiring Account Supervisor involvement
  • Draw important analysis from data and make specific recommendations – i.e. adapted to change strategies and recommendations based on data sets
  • Contribute to our thought leadership on PPC industry topics
  • Make credible strategic recommendations, provide updates against goals and participate in QBRs
Qualifications:
  • 3+ years of experience managing large-scale, complex paid search campaigns
  • Well versed in success measurements, specifically in Branding/Awareness and Direct Response
  • In-depth understanding of Paid Search campaign management and optimization practices, and search retargeting
  • Experience with Paid Search Platforms like Marin, Kenshoo, DS3
  • GDN experience a plus
  • Google Certification (Fundamentals), Analytics and Adwords Certification
  • Understanding of Display Media, SEO, Affiliates, Feeds, Mobile, Social and Attribution and influence on Paid Search Activities
  • Desire to see things through to completion and deliver results
  • Experience mentoring and fostering the development of new talent
  • Bachelor’s degree

Our Benefits:

  • Comprehensive healthcare plans
  • PTO and family leave
  • 401k
Additional Information:

Dentsu is an equal opportunity employer. We do not discriminate based on sex, gender identity, race, color, national origin, religion, sexual orientation, disabilities or any other protected basis because we believe the best and brightest come from all walks of life. We aspire to foster a community in which diversity is valued in both our employees and our ideas.

More Information:

Our Culture: Merkle’s energy and personality lives through everything we say and do. Learn all about what defines our people and our vibe.

Students & Recent Graduates: Start your career at Merkle and get on the path to success.

Experienced Hires: Leverage your expertise, challenge the status quo and grow your career at Merkle.

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