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Content Specialist

Location: Pune, .
Company Description:

Merkle is a global data-driven, technology-enabled performance marketing agency and the largest independent agency in the US for CRM, digital, and search. For more than 28 years, Fortune 1000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios. We work with brands like Dell, T-Mobile, Samsung, Geico, Regions, Kimberly-Clark, AARP, Lilly, Sanofi, NBC Universal, DIRECTV, American Cancer Society, Susan G. Komen, and many others to build and execute customer centric business strategies. 

Job Description:
  • Mapping out a content strategy that supports and extends marketing initiatives, both short- and long-term, determining which methods work for the brand and why. Continuous evolvement of strategy is a must.
  • Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, point of purchase, mobile, video, print and in-person. This is to be done for each buyer persona within the enterprise.
  • The development of a functional content calendar throughout the enterprise verticals, and defining the owners in each vertical to particular persona groups.
  • Ensuring consistent global experience and implement appropriate localization/translation strategies.
  • Supervising content strategists; be an arbiter of best practices in grammar, messaging, writing, and style.
  • Integration of content activities within traditional marketing campaigns.
  • Conducting ongoing usability tests to gauge content effectiveness. Gathering data and handle analytics (or supervise those who do) and make recommendations based on those results. Working with owners of particular content to revise and measure particular content and marketing goals.
  • Leveraging market data to develop content themes/topics and execute a plan to develop the assets that support a point of view and educate customers that leads to critical behavioural metrics.
  • Establishing workflow for requesting, creating, editing, publishing, and retiring content. Work with product and technology teams to build and implement appropriate CMS.
  • Conducting periodic competitive audits.
  • Creative and branding initiatives to ensure a consistent message across channels.
Qualifications:
  • Bachelor's degree in English, Journalism, Public Relations, or related communications field. MBA in marketing a plus.
  • 4 - 8  years of experience in multichannel content creation.
  • Prior exp working with Media & Creative agencies is desired. 
  • Experience with creating compelling messages for different target demographics.
  • Crisis communications experience a plus.
  • Expertise in all major business software applications (Adobe Creative Suite, Microsoft Office, etc.).
  • Audience development and subscription strategies experience a plus.

Skills Required

  • A combination of marketing and publishing mindset, Specific skills required include:
  • Proven editorial skills. Outstanding command of the English language.
  • Skill at both long-form content creation and real-time (immediate) content creation and distribution strategies and tactics.
  • The ability to think like an educator, intuitively understanding what the audience needs to know and how they want to consume it.
  • A passion for new technology tools (aka, using the tools you preach about) and usage of those tools within your own blogs and social media outreach. Social DNA a plus!
  • Clear articulation of the business goal behind the creation of a piece (or series) of content.
  • Familiarity with principles of marketing (and the ability to adapt or ignore them as dictated by data).
  • Basic technical understanding of HTML, XHTML, CSS, Java, web publishing, Flash, etc.
  • Great powers of persuasion and presentation
  • Needs to be continually learning the latest platforms, technology tools, and marketing solutions through partnerships.

 

Additional Information:

More Information:

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