We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.
×

Web Analytics - Senior Associate

Location: London, England.
Company Description:

Merkle is a leading data-driven, technology-enabled, global customer experience management (CXM) company that specialises in the delivery of unique, personalised customer experiences across platforms and devices. Merkle is part of dentsu and for more than 30 years, has partnered with Fortune 1000 companies to maximize the value of their customer portfolios. Our heritage in data, technology, and analytics forms the foundation for our unmatched skills in understanding consumer insights that drive customer experience transformation.

Our combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,600+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the US, EMEA, and APAC

Job Description:

Our web analytics team is a rapidly expanding part our business and one of the most established and highly respected in the UK.  We work with a broad range of clients from any sector you could imagine. On any given day, you could be working with a global ecommerce brand in the morning and a local services consultancy in the afternoon.

As part of Merkle EMEA we hold the most Adobe Solutions Specialisations of any other global organisation and are one of the largest Google Analytics 360 Sales Partners in the UK.  We are looking to hire an Analytics Manager with experience implementing tracking and reporting solutions for either Google or Adobe analytics who will be able to quickly pick up (and potentially add to) our best practices and instantly help us to deliver high-quality work for our clients.

This role gives you responsibility for overseeing the delivery of high-quality analytics projects and strategic direction across your own client portfolio.  You will drive thought-leadership within the analytics team and help to develop internal processes and more junior colleagues.  The latter of these may be in a direct line management capacity and/or through coaching members of the client teams you lead.

The role is diverse and requires the individual to efficiently prioritise and manage multiple work streams at once, effectively communicate with clients, direct reports and more senior colleagues, and have an ability to continuously self-educate in this dynamic digital marketing space.

Life as a Web Analytics Senior Associate at Merkle

  • Work with clients to define their measurement strategies and drive data maturity and activation
  • Liaise with client developers to implement on-site data layers that support our data collection activities
  • Implement measurement strategies using tag management tools such as Google Tag Manager, Tealium and Adobe Launch
  • Support A/B testing build work using customer experience optimization tools such as Optimizely, Optimize and VWO
  • Nurture client relationships and become a trusted extension of their business through ongoing communication
  • Present project outcomes and proposing new work and technologies that will add value to their business
  • Stay current on industry insights and innovation to improve internal techniques, processes, documentation and quality assurance
  • Coach and help more junior members of the team, with line management responsibility for up to 4 people if desired (capacity/resource planning, development plans, performance reviews, coaching etc.)
  • Lead multi-functional delivery teams, providing motivation and support to ensure project objectives are met/exceeded (often across multiple concurrent projects)
  • Work autonomously and as a team, with time management a critical attribute

A few of the benefits

Whether it’s the joy of working with people at the top of their game or the Merkle social calendar, people love working here – and we hope you will too

  • Career development through Merkle University and other tools; with access to courses, textbooks and mentorship
  • Private Medical Insurance, Company Pension, life insurance and other corporate benefits
  • A selection of other benefits including ability to buy additional holiday, season ticket loan and 2 volunteer days

Diversity & Inclusion

At Merkle, we believe that a diverse and inclusive environment improves us as a community and as a business. We want to foster an environment of growth, where ideas and contributions are actively encouraged. We need this culture of courage to continue to thrive in our fast-paced industry.

We have created six Diversity and Inclusion Pillars. Each pillar is made up of a community of members who serve as role models and spread a message of inclusion throughout our global workplace. Pillar members are responsible for planning initiatives, events and training, along with championing change within our business. These pillars are Gender, Ethnicity, Mental Health, Religion, Disability, LGBT+.

Merkle is a place that embraces differences of opinion. To be an advocate for real change we really encourage applications from women, candidates with disabilities and Black, Asian and Minority Ethnic (BAME) candidates as we recognise that these groups are currently underrepresented in our marketing/technology industry.

What we are looking for in you

Primarily this role will involve using web analytics and tag management platforms, therefore we anticipate the successful candidate will have significant hands-on experience with such tools:

·       Advanced knowledge of tracking and tagging for marketing and measurement

·       Expert at implementing Adobe or Google Analytics and contributing to the discovery and design phases

·       Experience with HTML, CSS and Javascript

·       Experience with Google Tag Manager, Adobe Launch or Tealium

·       Strategic thinker with excellent presentation and communication skills and the ability to build relationships with and influence a variety of stakeholders at different levels of seniority and technical knowledge

·       Able to delegate effectively, leading teams to deliver large web analytics projects

·       Logical thinker with strong attention to detail

·       Experience managing or mentoring more junior members of the team

 

The following experience would be advantageous:

 

·       Experience with website testing technologies such as Optimizely, Google Optimize or Adobe Target

·       Knowledge of the wider Google Marketing Platform or Adobe Experience Cloud solutions

·       Top level knowledge of other MarTech / AdTech platforms

·       A passion for great User Experience (UX)

Qualifications:

What we are looking for in you

Primarily this role will involve using web analytics and tag management platforms, therefore we anticipate the successful candidate will have significant hands-on experience with such tools:

  • Advanced knowledge of tracking and tagging for marketing and measurement
  • Expert at implementing Adobe or Google Analytics and contributing to the discovery and design phases
  • Experience with HTML, CSS and Javascript
  • Experience with Google Tag Manager, Adobe Launch or Tealium
  • Strategic thinker with excellent presentation and communication skills and the ability to build relationships with and influence a variety of stakeholders at different levels of seniority and technical knowledge
  • Able to delegate effectively, leading teams to deliver large web analytics projects
  • Logical thinker with strong attention to detail

The following experience would be advantageous:

  • Experience with website testing technologies such as Optimizely, Google Optimize or Adobe Target
  • Knowledge of the wider Google Marketing Platform or Adobe Experience Cloud solutions
  • Top level knowledge of other MarTech / AdTech platforms
  • A passion for great User Experience (UX)
Additional Information:

At the point of application, the candidate must have the legal right to work in the UK as we are unable to sponsor visas as this time. Merkle does not discriminate against job applicants on the basis of age, disability, gender reassignment, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex or sexual orientation. Experience stipulated in this job description serves as a guide only and all applications will be considered on their merits, irrespective of experience.

As part of our Diversity and Inclusion agenda, and as an Equal Opportunities employer, if you require reasonable adjustments during the selection process please engage directly with your Recruiter.

More Information:

Our Culture: Merkle’s energy and personality lives through everything we say and do. Learn all about what defines our people and our vibe.

Students & Recent Graduates: Start your career at Merkle and get on the path to success.

Experienced Hires: Leverage your expertise, challenge the status quo and grow your career at Merkle.