Merkle is a global data-driven, technology-enabled performance marketing agency. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios. We work with world-class brands like Dell, T-Mobile, Samsung, GEICO, Regions, Kimberly-Clark, AARP, Lilly, Sanofi, NBC Universal, DIRECTV, American Cancer Society, Habitat for Humanity, and many others to build and execute customer-centric business strategies. With more than 9,000 smart, dedicated people in more than 50 offices around the world, we are still growing at a rate that outpaces the market.
At Merkle, we help brands make the people-based marketing transformation. Using a combination of first- and third-party data, we create, target, and measure the highly customized customer experiences that not only drive immediate results in the form of today’s response and conversion, but also build tomorrow’s increased loyalty and customer value. At the heart of these solutions is Merkle’s deep heritage in the data, analytics, and technology capabilities that enable them.
@Sokrati, you will:
- Perform daily account management on Google and Social Ads or other ad platforms for a variety of clients
- Be responsible for day to day Digital Ad Operations and performance of client accounts, requiring interaction with both internal and external stakeholders.
- Understand client goals, create and execute strategies to exceed defined goals
- Provide strategic insights on the landing page, ad creative etc for at least 15 clients.
- Own, manage and grow digital channel strategies for clients.
- Be responsible for all regular (and ad hoc) reporting and analysis of digital activity providing crucial insights into further sales and marketing opportunities, and effectively communicating this to the client.
- Manage a team of around 5-7 people with a client portfolio of 8-10
- Build, watch and maintain the digital advertising budget and track success metrics
- Work with leadership to explain and modify strategic plans
- Understand and stay current on industry trends, competitive landscape and internal product development efforts
- Be accountable for Quarterly Business Review meeting and showcase business growth.
- Be responsible for Team Growth and planning personal development programs for subordinates.
- Be responsible for Quality and timely deliverables for clients requests.
You'd fit right in, if you:
- Are a tech graduate/MBA with experience in Search Engine Marketing (SEM)/Paid Search (PPC) & Paid Social Strategy
- Have hands on knowledge of Facebook Business Manager, Facebook Power Editor, Google Analytics/Google Adwords.
- Have experience in managing the advertising spends upwards of 5 Lacs/month per client account.
- Have strong project management skills including demonstrated ability to think end-to-end, manage long-term projects and manage multiple projects simultaneously.
- Have excellent problem-solving and analytical skills and impeccable business judgment.
- Have excellent communication and interpersonal skills, with the ability to be personable yet persistent.
- Have an appetite for Risk and should be a strong decision maker.
- Have past experience managing a team of ad operations associates/social media account managers
- Have excellent analytical, organizational, project management skills including demonstrated ability to think end-to-end, manage long-term projects and manage multiple projects simultaneously AdWords / Facebook certification is a plus.
And if you’re excited about:
- Being a part of the company doing something really amazing & redefining stuff.
- Making a splash in a multi-billion dollar Digital Advertising industry
- Learning & Growing far beyond your current horizon
- Competitive Compensation with the usual benefits
- A place full of like-minded & ridiculously smart folks
- A start-up culture that you’d cherish forever in your work life
Then, we would love to have a chat with you!