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Media Data Analyst

Location: Pune, Maharashtra.
Company Description:

Merkle is a global data-driven, technology-enabled performance marketing agency. For over 30 years, Fortune 1,000 companies and leading nonprofit organisations have partnered with us to build and maximize the value of their customer portfolios. We work with world-class brands like Dell, T-Mobile, Samsung, GEICO, Regions, Kimberly-Clark, AARP, Lilly, Sanofi, NBC Universal, DIRECTV, American Cancer Society, Habitat for Humanity, and many others to build and execute customer-centric business strategies. With more than 9,000 smart, dedicated people in more than 50 offices around the world, we are still growing at a rate that outpaces the market, with 2018 net revenue of $846million. 

Job Description:

Merkle Sokrati seeks to hire a Media Data Analyst who will work on innovative problem statements, with data platforms like Google Ads, BigQuery, DV360, Campaign Manager, Facebook, etc. and in house data sources.  

As Media Data Analyst you will work closely with clients and marketing teams to understand their business needs and supporting them to improve their analytics strategy, you’ll use web analytics data, media data and an in-depth knowledge of Merkle capabilities to identify efficiencies and untapped growth opportunities.   

Your role will involve designing and deploying mapped data sets across a client’s marketing channels, analysing and generating insights from their data, and driving positive change across their business. We use a variety of tools to facilitate this, including Google Big Query, Google Marketing Platform, Facebook, Adobe alongside our own proprietary tools. 

Above all, you will seek to understand how prospective customers engage with marketing and use these insights to help optimise the media they invest in and align their cross-channel strategy.  

Our Media Data Analysts work across a spectrum of different tasks within the business be it modelling data, analysing it, manipulating, interpreting, or looking for insights within it to impact marketing campaigns. 

Life as a Media Data Analyst at Merkle Sokrati: 

You could be involved in any of the below: 

  • Analysing media data to build data-driven attribution models to support marketing decisions and budget allocation. 

  • Creation and activation of audiences, using a combination of client’s 1st and 3rd party data   

  • Development of data strategies to enable cross-platform analysis and measurement.  

  • Building/maintaining marketing mixed models and using these to forecast & optimize marketing performance  

  • Gather, understand and document detailed business requirements using appropriate tools and techniques  

  • Liaise with the stakeholders to fully understand data content  

  • Identify, evaluate and implement external services and tools to support data validation and cleansing 

  • Leading small teams of analysts on client projects with responsibility for driving the analytics roadmap 

 

As you grow into your role, we will look to you to drive our best practices and processes in your area of expertise. Innovation is the lifeblood of our company: we’re always open to individuals pursuing their interests to create a new, valuable offerings for our clients.  

Career progression is huge to us here at Merkle Sokrati and we’re keen to nurture and develop our in-house talent, thereby offering the successful candidate a fulfilling and long-lasting career.

Qualifications:

What we are looking for – 

  • Someone who is inquisitive and has great problem-solving skills. 

  • 1-2 years of core analytics experience and strong knowledge in at least one the following – python, R, SQL 

  • Graduation in some quantitative discipline 

  • Experience working on marketing data is plus 

  • You believe in analysis outputs more than tools being used 

  • The ability to engage clients, instigate and monitor change management within the organisation as needed   

  • Experience working with clients/cross functional teams 

  • Excellent verbal and written communication skills  

  • Excellent attention to detail  

  • A desire for continuous knowledge improvement 

Additional Information:

What’s on Offer – 

  • An opportunity to work with one of India’s most promising companies in a genuine growth hacking role 

  • Unparalleled learning opportunities in the company of ridiculously smart folks with very high levels of expertise in their respective functions 

  • Fantastically transparent, vibrant and positive work culture 

Feel like a good fit? We would love to have a chat with you!

At Merkle Sokrati, we don't insist on any paid certification as a part of the hiring process. 

Merkle fosters a diverse environment that encourages original thinking about our business and empowers us to communicate with a global world of customers. We embrace differences of opinion and diversity of thought as they help us challenge and refine our solutions. Merkle, as a best-in-class marketing agency, welcomes big ideas, and believes they can come from anywhere. 

More Information:

Our Culture: Merkle’s energy and personality lives through everything we say and do. Learn all about what defines our people and our vibe.

Students & Recent Graduates: Start your career at Merkle and get on the path to success.

Experienced Hires: Leverage your expertise, challenge the status quo and grow your career at Merkle.