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Senior Analyst-Perf Analytics

Location: Pune, Maharashtra.
Company Description:

Merkle is a global data-driven, technology-enabled performance marketing agency. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios. We work with world-class brands like Dell, T-Mobile, Samsung, GEICO, Regions, Kimberly-Clark, AARP, Lilly, Sanofi, NBC Universal, DIRECTV, American Cancer Society, Habitat for Humanity, and many others to build and execute customer-centric business strategies. With more than 9,000 smart, dedicated people in more than 50 offices around the world, we are still growing at a rate that outpaces the market, with 2018 net revenue of $846million.

 

 

 

 

Job Description:

Job Description 

  • Deliver against the website optimization and customized experience strategies across the website and other touch points. 

  • Configure, administer, and operate Adobe Target to build Multi-channel campaigns 

  • Debug, troubleshoot, and fix the configuration and integration issues. 

  • Partner with the analytics teams on measurement across customized site experiences 

  • Diagnose and troubleshoot technical issues related to delivering custom site experiences 

  • Communicate and partner with upstream and downstream teams regarding the execution against the desired testing strategy 

  • Drive technical effort working with IT partners, site management and creative to ensure timely execution of testing and/or personalization cadence 

  • Develop JavaScript, CSS, and HTML 

  • Engage directly with the client to understand marketing objectives 

  • Architect solutions & provide recommendations that drive results on client campaigns & objectives 

  • Responsible for assisting in defining a comprehensive measurement framework, developing effective reporting and dashboards with an objective to evaluate marketing performance and provide recommendations for enhancement 

  • Develop custom performance reporting and analyses across multiple channels/clients 

  • Work with various internal and external stakeholders to develop project plan, manage the day-to-day tasks and meet project deadlines 

Qualifications:
  • Bachelors or master’s in mathematics, Statistics, Economics, Finance, or Engineering required
  • 2-4 years of professional experience in using Adobe tools for Analytics or Personalization 
  • Strong knowledge in Adobe tools (majorly Adobe Target, Adobe Analytics, Google Analytics) required
  • Demonstrated proficiency in multiple digital marketing channels (Paid Search or SEM, Organic Search or SEO, Paid Social, Earned Social, Display, Email) add on skillset. 
  • Understanding of relational databases and familiarity with data processing
  • Excellent written and oral presentation skills
  • Strong problem solving and consulting skills
Additional Information:

Join us If you are excited about:  

• An environment that encourages contribution and values opinions.

• A place full of like-minded & smart folks

• A start-up culture that you'd cherish forever in your work life

 • Flexible career paths.

• A chance to have a lot of fun while you work.

Looking for Immediate/Early Joiners Only

More Information:

Our Culture: Merkle’s energy and personality lives through everything we say and do. Learn all about what defines our people and our vibe.

Students & Recent Graduates: Start your career at Merkle and get on the path to success.

Experienced Hires: Leverage your expertise, challenge the status quo and grow your career at Merkle.