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SFMC Campaign Operator

Location: Pune, .
Company Description:

Merkle is a global data-driven, technology-enabled performance marketing agency. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios. We work with world-class brands like Dell, T-Mobile, Samsung, GEICO, Regions, Kimberly-Clark, AARP, Lilly, Sanofi, NBC Universal, DIRECTV, American Cancer Society, Habitat for Humanity, and many others to build and execute customer-centric business strategies. With more than 9,000 smart, dedicated people in more than 50 offices around the world, we are still growing at a rate that outpaces the market. 

At Merkle, we help brands make the people-based marketing transformation. Using a combination of first- and third-party data, we create, target, and measure the highly customized customer experiences that not only drive immediate results in the form of today’s response and conversion, but also build tomorrow’s increased loyalty and customer value. At the heart of these solutions is Merkle’s deep heritage in the data, analytics, and technology capabilities that enable them. 

Our capabilities span people-based marketing disciplines: customer strategy, performance media, customer experience and personalization, customer relationship management, loyalty marketing, and enterprise technology services. This have cross functional teams with a lot of skills and understanding of multiple capabilities, UI/UX, Frontend, Backend, Scalability, Security, Performance, Databases, Caches, Microservices, DevOps, SOA, Integration Patterns, etc. 

Merkle is a global data-driven, technology-enabled performance marketing agency. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios. We work with world-class brands like Dell, T-Mobile, Samsung, GEICO, Regions, Kimberly-Clark, AARP, Lilly, Sanofi, NBC Universal, DIRECTV, American Cancer Society, Habitat for Humanity, and many others to build and execute customer-centric business strategies. With more than 9,000 smart, dedicated people in more than 50 offices around the world, we are still growing at a rate that outpaces the market. 

At Merkle, we help brands make the people-based marketing transformation. Using a combination of first- and third-party data, we create, target, and measure the highly customized customer experiences that not only drive immediate results in the form of today’s response and conversion, but also build tomorrow’s increased loyalty and customer value. At the heart of these solutions is Merkle’s deep heritage in the data, analytics, and technology capabilities that enable them. 

Our capabilities span people-based marketing disciplines: customer strategy, performance media, customer experience and personalization, customer relationship management, loyalty marketing, and enterprise technology services. This have cross functional teams with a lot of skills and understanding of multiple capabilities, UI/UX, Frontend, Backend, Scalability, Security, Performance, Databases, Caches, Microservices, DevOps, SOA, Integration Patterns, etc. 

Job Description:

We're looking for an experienced Marketing Automation Specialist ideally with knowledge of

Salesforce Marketing Cloud to join the Martech - CRM team.

You should be someone who’s passionate about marketing and providing a first-class customer experience that can engage our customers, drives revenue, and builds brand loyalty.

You must possess a strong understanding of email marketing principles, triggered campaigns, email testing and optimising performance.

 

Reporting line: Line Managers

Job description: Business Analyst

 

Job purpose

This is a technical role working with our automated marketing platform – Salesforce Marketing Cloud / other Marketing Automation Platforms.

You will be responsible for creating and maintaining customer journeys as part of our marketing automation programs. This includes journey design and configuration, audience segmentation and data interrogation.

 

Role and Responsibilities

• Plan, build and execute cross-channel communications, campaigns, and nurture

programs in a flexible and timely manner

• Manage set-up and configuration of data-driven campaigns ensuring deliverability

• Provide a problem solving and ‘point of escalation’ technical support function

• Working with stakeholders create and implement test strategies, including A/B multivariant testing that maximize conversions

• Solid technical skills and expertise with HTML and CSS optimized for email deployment

• Oversee campaigns from creation to analysis and reporting

• Keen eye and aptitude for troubleshooting with solutions led approach

• Understand workflow processes and systems within a marketing/sales cycle

• Excellent communication skills - written, verbal and presentation

• Must thrive in a fast paced, iterative, deadline driven environment

• Provide training and documentation for new and existing users

• Solid knowledge of email best practices and compliance

• Other duties, as may from time to time be required, as commensurate with the role and

the needs of the business.

 

The job title does not define or limit your duties and you may be required to carry out other

work within your abilities from time to time at our request.

Qualifications:
Additional Information:

At Merkle Sokrati, we don't insist on any paid certification as a part of the hiring process.

More Information:

Our Culture: Merkle’s energy and personality lives through everything we say and do. Learn all about what defines our people and our vibe.

Students & Recent Graduates: Start your career at Merkle and get on the path to success.

Experienced Hires: Leverage your expertise, challenge the status quo and grow your career at Merkle.