Digital Media Strategy Director
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,600+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the US, EMEA, and APAC. In 2016, the agency joined dentsu. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.
We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all. Merkle is an agency of dentsu.
Open to remote applicants in the U.S.!
We are looking for a seasoned digital media strategist, who is deeply invested in their clients’ businesses and hyper-focused on uncovering new opportunities to drive client impact. This person will partner closely with the account lead and will be charged with developing plans to support ambitious goals for their clients. The Digital Media Strategist is responsible for working collaboratively with account teams to conceive, develop, and execute innovative integrated marketing plans for clients. This person will be an innovative thought leader, with the ability to design and communicate actionable media recommendations that ladder back to client goals. The Digital Media Strategist is responsible for pulling the entire plan and “story” together, which requires strong visual and verbal communication skills and a confident presenting style.
Applicants interested in this role should have an expertise in a wide range of online and marketing channels. They should have healthy balance of creative and analytical skills, plus, broad based media experience. We are seeking a curious, proactive, self-starter with outstanding project management skills, organization, and attention to detail. The ideal candidate will need to partner closely with team members across Merkle’s organization in strategy, media, account and analytics, and should have a working knowledge of CRM, data strategy & activation, campaign management, and media platforms & technologies. This includes keeping a pulse on industry trends and best practices for targeting, creative, experience, implementation and analytics.
The Digital Media Director will work on high-profile accounts within Merkle’s Performance Media organization, be asked to help to win new business among existing and potential clients, and create content and POVs on different digital media topics and reports. They will learn all the strategy team’s tools and understand how to maximize their use for generating applicable audience and media insights.
If you are interested in sharing your passion for digital and marketing expertise to drive business outcomes and design experiences for top-tier clients, reply to this posting with a resume that highlights relevant achievements in driving business impact.
Based on our experience, here are the qualities you will need to be successful in this role:
- 10+ years of media experience, with a proven record of professional achievement and impact
- Background in digital media planning, consulting, agency experience, and ideally in-platform experience in Display, Paid Social, Paid Search or SEO
- Client-side experience, ideally working within an eCommerce or Digital Marketing team
- Financial Services and/or Non-Profit Digital Marketing experience
- Experience with working with 1st party client CRM data
- Ability to communicate complex ideas and plans effectively – both verbally and visually
- Skilled at using data to drive decisions and translate data analysis into actionable marketing / media recommendations and customer experiences
- Experience managing client relationships and working collaboratively across organizations
- Strong listening and client-relationship skills to understand client needs, recognize situations requiring a resolution, and the ability to sell new client engagements + expand existing engagements
- Comfortable participating in business development activities, including sales pitches
- Experience with syndicated research and social listening tools, such as: comScore, Netbase, , Simmons/MRI, AdGooRoo, Kantar, Mintel Comperemedia, Pathmatics
- In order to be successful in this role, it is important that this individual is proactive, curious, creative, confident, analytical and a team player
Dentsu is a modern marketing solutions company. Our mission is to help clients navigate, progress and thrive in a world of change. Businesses rely on our integrated network of agencies and specialized practices to champion meaningful progress through creative, media, commerce, data and technology. Part of Dentsu Group, our global network comprises 66,000 diverse people in 143 countries, who are dedicated to teaming for growth and good. Some of our award-winning agencies include 360i, Carat, dentsumcgarrybowen, DEG, dentsuX, iProspect and Merkle. Follow us on Twitter @DentsuUSA and visit dentsu.com/us.
Employees from diverse or underrepresented backgrounds encouraged to apply. Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.