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AVP - Digital Media Planning

Location: Pune, Maharashtra.
Company Description:

Merkle-Sokrati, a leader in Paid Search & Social Advertising, provides a sophisticated technology solution to efficiently manage Digital Marketing campaigns for several large brand clients in India. The platform deals with 20M+ impressions per day, real-time optimization algorithms, a scalable & intuitive analytics platform and more – all developed in-house. We are currently a 750+ people team, and growing extremely fast to gain more market share and roll out even cooler technology solutions in Digital Advertising space.

Job Description:

This role reports to the VP - Client Operations (Media Planning & Buying)

Highlights of The Job

  • Work with the industry leading brands and drive full funnel marketing strategy for their business growth.
  • Exposure to key stakeholders at client side and at Merkle Sokrati.
  • An opportunity to have a leadership role in a progressive, fast moving business.

Responsibilities Of The Role

  • Understand client goals, create and execute strategies to exceed defined goals.
  •  Work with leadership to explain and modify strategic plans.
  •  Drive and deliver value to the clients. Use measurement frameworks for performance driven branding.
  • Understand and stay current on industry trends, competitive landscape and internal product development efforts.
  •  Strong understanding of product, category and competition for brands.
  • Communicate with team and management on project development, timelines, and results.
  • Be accountable for Quarterly Business Review meeting and showcase business growth.
  • Leverage extended Sokrati/Dentsu ecosystem to build hard working solutions for the client.
  • Be responsible for Team Growth and planning personal development programs for subordinates.
  • Be a part of dynamic and growing line of business along with ownership of revenue and P&L management.
Qualifications:

What You Will Need

  • 6-8 years of experience with at least 4 years in the media industry. Agency experience is a must.
  • Ability to drive strategic discussion with senior client stakeholders.
  • Integrated media knowledge, planning and measurement abilities.
  • To be self-motivated, creative and solutions focused. 
  • Have proven experience managing a large team and a fast growing business.
Additional Information:

And if you’re excited about:

  • Being a part of the company doing something really amazing & redefining stuff.
  • Making a splash in a multi-billion dollar Digital Advertising industry
  • Learning & Growing far beyond your current horizon
  • Competitive Compensation with the usual benefits
  • A place full of like-minded & ridiculously smart folks
  • A start-up culture that you’d cherish forever in your work life

Then, we would love to have a chat with you!

More Information:

Our Culture: Merkle’s energy and personality lives through everything we say and do. Learn all about what defines our people and our vibe.

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