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Senior Manager, Creative Strategy

Location: Chicago, IL.
Company Description:

Merkle is a leading technology-enabled, data-driven customer experience management (CXM) company. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios.

We are champions for meaningful progress, and we aim to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding, and learning so they can grow. We embed diversity, in our mindset, in our products and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all. Merkle is an agency of dentsu.

    Job Description:

    We are looking for a Creative Strategy Manager to join our Creative Performance team. Reporting to the Sr. Director/VP of Creative Strategies, you will develop the Personalization and Optimization plan for a client's creative strategy, including display, paid social, or email channels. Upon creating the strategy, you will oversee the continued improvement and execution of the approach. This position is remote, with a preference in Chicago or New York City.


    • Lead audience and insights
      • Use insight tools to develop meaningful audience insights that improve relevance into creative programs and create Audience Insights maps for targeted audiences.
      • Partner with teams to convert audience insights into Positioning Prisms and Message Blueprints. Be the "voice of the audience" in these strategic conversations.
      • Develop insights on competitive positioning and in-market creative tactics. Communicate insights to internal and client partners and use insights to improve clients' creative strategy.
      • Develop strategic briefs, communicate test approaches to teams, and ensure accurate and high-quality execution.
    • Learning agenda management and execution
      • Coordinate with other agency teams to ensure sound execution and measurement of test plan recommendations
      • Maintain reporting/tracking of all test results to internal and client partners
      • Monitor in-market test results. Along with senior creative strategist, develop recommendations for testing next steps and present recommendations to internal and client partners.
    • Dynamic creative optimization management and execution
    • 4 + years of marketing experience, with exposure to client strategic approaches
    • Experience communicating integrated marketing solutions to internal and client audiences in B2C and B2B organization
    • Knowledge (in an agency or marketing capacity) of multiple of the following industries: consumer products, financial services, insurance and wealth management, travel, media and entertainment, health care, pharma/life sciences, and non-profit.
    • Passion and desire to understand current trends and capabilities in performance media and CXM, including responsive content strategy and development, display paid social media, and new trends in addressable media.
    • Experience working with analytic teams, interpreting results, and developing applicable insights.
    • Comfort and experience working within a matrixed organization in roles with a wide degree of latitude.
    Additional Information:

    For individuals assigned to and/or hired in Colorado, the anticipated salary range for this position is $ 50,000 - $ 75,000, which is based on a wide range of factors that include relevant experience, knowledge, skills and other job-related qualifications. Pay ranges in locations other than Colorado may differ based on labor market wage rates in those locations. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit https://dentsubenefitsplus.com/



    More Information:

    Our Culture: Merkle’s energy and personality lives through everything we say and do. Learn all about what defines our people and our vibe.

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