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Paid Social Account Director - B2B

Location: London, England.
Company Description:

About Merkle B2B, a dentsu company

We are Merkle B2B, one of the biggest and most successful B2B agencies in the world, and further part of the incredible Merkle and Dentsu parent groups. Since our establishment as a global end-to- end, best-in-class B2B agency, we are growing at a rapid and exciting pace. You will be joining a team of over 1,000 B2B specialists globally, acting as agency of record for some of the biggest and most exciting B2B brands in the world where we provide service across our many practice areas, including Media, Creative, Insights and more. But don’t just take our word for it – we’ve recently won The Drum’s Best Large B2B agency award.

At MB2B, we are determined to be the best - and we know that only comes from having the best people on our teams. So, as we progress and develop as a company, you will too. Within our fast- growing network, there’s plenty of opportunity to develop your skillset through market-leading training schemes, including our proprietary Merkle University courses. You’ll be encouraged to be curious, to share new ideas and to be innovative and bold – we believe great ideas should come from everyone in the team. To that end we’re also actively engaged in ensuring DEI is at the heart of what we think, say and do. We work as part of the many pillars within our global and local DEI group - and strongly encourage all of our teams to be actively involved here too.

In exchange for your contribution to our award-winning company, we make sure you’ll find the right work-life balance - mental wellness is incredibly important to us so we ensure everyone takes advantage of their generous holiday allowance as well as several additional Wellness Days each year which are additional days off which are enjoyed by everyone within the Dentsu group. We know right now that the ability to work remotely is as important as the ability to come together f2f as a team and agency, so we have enabled each team to build bespoke charters to identify the rhythm and cadence of when it will add value to be in the office collaborating around a table and when it’s useful to work from where suits you – all with the goal of driving success for our clients, our teams and our agency in the smartest ways possible. We’re really proud of our company values and culture, and we want you to feel fully part of that fantastic community, something we celebrate in our regular company and team socials.

Job Description:

The Role

We are looking for a Paid Social Director to lead & develop a paid social team of approximately 2 people and develop our paid social strategy across our key performance clients.

As a Paid Social Director, you are responsible for leading a group of 2 social experts. You are an expert in all things paid social and can bring innovative performance solutions to our clients. Your responsibilities include building and growing strong senior-level client relationships, providing strategic direction to the team, maintaining the financial health of all performance accounts, scoping projects, and developing staff. Together with the Head of Performance, you will move the performance specialism forward and in line with our agency vision, both internally across the wider network and externally with clients & industry peers.

Life as a Paid Social Director at Merkle | DWA

·       Lead quarterly business review meetings as well as other senior-level client meetings and presentations

·       Manage, train, and develop the team of Senior Account Managers. Managers and Executives

·       Monitor account profitability and ensure accurate billing and forecasting to ensure the financial health of accounts

·       Participate in establishing business plan objectives with the Head of Performance and determine process & best practice guidelines

·       Actively generate case studies to showcase Merkle B2B’s work

·       Interview applicants for available positions and recommend selection, promotion, discipline and related personnel actions

·       Own the relationship with our senior client stakeholders aiming for high client satisfaction and retention. Truly understand our clients brand and the B2B industry

·       Own the collaborative relationship with other agencies and platform partners

·       Work with the Head of Performance to recognise new service and growth opportunities

·       Accountable for thought leadership activity both with the client and internally, putting forward new topics of interest and championing creative strategic thinking

·       Ensure effective communication across internal teams and across the client & platform partners

A few of the benefits

Whether it’s the joy of working with people at the top of their game or the Merkle social calendar, people love working here – and we hope you will too

  • Career development through Merkle University and other tools; with access to courses, textbooks, and mentorship
  • Private Medical Insurance, Company Pension, life insurance, and other corporate benefits
  • A selection of other benefits including 3 Wellness days, season ticket loan and 2 volunteer days
Qualifications:

What we are looking for in you

·       Extensive experience managing performance campaigns across multiple paid social platforms, with a focus on LinkedIn, Facebook and Twitter. Knowledge of social media management platforms such as Spinklr & Mediaocean is a plus

·       Ability to think strategically and identify and resolve problems in a client-centric environment

·       Ability to nurture and retain client relationships & understand how performance can feed into wider business goals

·       Strong managerial experience, including experience developing and mentoring a team

·       Experience working with financial data and budgets

·       Ability to collaborate effectively with other agency capabilities to meet common goals

·       Experience in collaborating with senior-level stakeholders both internally and externally

·       B2B experience is a plus ​​​​​

Additional Information:

Diversity, Equity & Inclusion

At Merkle, a dentsu company, we believe that creating diverse and balanced teams is not just a moral imperative, it is a business imperative. To help our clients reach millions of different people every day, we need our people to reflect the society that we represent.

We aim to create an inclusive culture where all talent thrives, and we champion meaningful progress in diversity, equity and inclusion (DEI) for our people, clients and partners.

DEI is firmly embedded into our shared values - the 8 Ways to Never Before - and our Leadership Framework, which applies to all of our people. And our Global DEI Principles reflect our pledge to be an organisation that promotes wellbeing and inclusivity for everyone - regardless of ethnicity, race, sexual orientation, gender (incl. gender identity and gender expression), age, neurodiversity or physical ability. 

We are proud of what makes us different and encourage applicants from all different backgrounds to apply to join us. We are always happy to discuss all flexible and agile approached to working and should you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with our recruitment teams.

Merkle does not discriminate against job applicants on the basis of age, disability, gender reassignment, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex or sexual orientation. Experience stipulated in this job description serves as a guide only and all applications will be considered on their merits, irrespective of experience.

As part of our Diversity and Inclusion agenda, and as an Equal Opportunities employer, if you require reasonable adjustments during the selection process please engage directly with your Recruiter.

More Information:

Our Culture: Merkle’s energy and personality lives through everything we say and do. Learn all about what defines our people and our vibe.

Students & Recent Graduates: Start your career at Merkle and get on the path to success.

Experienced Hires: Leverage your expertise, challenge the status quo and grow your career at Merkle.

In Our Company