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Cathy Elton

Creative Director

Cathy's Articles, Blog Posts, Webinars and More

How to Be Donor Centric in Fundraising (and When to Bend the Rules)

If you work on fundraising appeals for a nonprofit, then you’ve surely heard that it’s important to be “donor centric.” In a nutshell, that means focusing your communication on the donor, not the organization. For every cause, it all comes down to the impact the donor is having through their support.

5 Test Ideas to Improve Your Giving Tuesday

Nonprofits can stand out from all the noise on #GivingTuesday, by implementing easy, cost-effective testing programs. Here are five ideas for testing.