Cathy Elton

I Am Merkle is a series of interviews that showcases the individuals who make Merkle a diverse and unique place to work. Learn more about Cathy Elton, Creative Director at Merkle.

If you work on fundraising appeals for a nonprofit, then you’ve surely heard that it’s important to be “donor centric.” In a nutshell, that means focusing your communication on the donor, not the organization. For every cause, it all comes down to the impact the donor is having through their support.