Cathy Elton

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I Am Merkle, Vol. 3

I Am Merkle is a series of interviews that showcases the individuals who make Merkle a diverse and unique place to work. Learn more about Cathy Elton, Creative Director at Merkle.

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How to Be Donor Centric in Fundraising (and When to Bend the Rules)

If you work on fundraising appeals for a nonprofit, then you’ve surely heard that it’s important to be “donor centric.” In a nutshell, that means focusing your communication on the donor, not the orga

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Blog We suggest...

5 Test Ideas to Improve Your Giving Tuesday

Authored by: Alex Epstein, Cathy Elton |
Published on: Oct 06, 2016

Nonprofits can stand out from all the noise on #GivingTuesday, by implementing easy, cost-effective testing programs. Here are five ideas for testing.

Topics: Nonprofits

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