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Coleen Kuehn

Executive Vice President, General Manager, Travel, Media & Entertainment
Coleen Kuehn

In Coleen’s role as chief media officer, she is responsible for the leadership of Merkle’s media portfolio across search, display, social, and performance media as well as overseeing communications strategy capabilities.

Coleen is a seasoned executive with 20 years of experience in marketing, strategic planning, digital media, and technology.  As an innovative and results-driven leader, Kuehn was named one of Advertising Age’s esteemed “Women to Watch.”  She began her career in marketing and product development roles for American Express and The Coca-Cola Company after receiving an MBA from University of Michigan’s Ross School of Business.   

Prior to joining Merkle, Coleen served as president at Mediavest, a global agency, where she was responsible for strategic oversight, integrated solutions, and client adoption of new technologies. She began as President of Strategy & Planning and was responsible for developing the agency’s communications planning methodology as well as its proprietary tools. Given her strong client relationships and leadership skills, she went on to assume the role of President, Client Leadership at Mediavest.  Coleen was also a member of Mediavest’s Executive Leadership team of eight that determined the vision and overall direction for the agency.

Prior to joining Mediavest, Coleen was Chief Strategist at Havas|MPG and President of Digital & Emerging media at MediaCom.

Coleen's Articles, Blog Posts, Webinars and More

Travel marketing audience

One & Done vs. Many Happy Returns: An Important Choice for Travel Marketers

When it comes to growing their business, many travel marketers continue to ignore or under-utilize the most important weapon in their arsenal: their existing customer data.