Only 48% of retail consumers have stayed loyal to their favorite brands during the COVID-19 pandemic, and many have trialed or switched to other brands, often out of necessity. In other words, loyalty is up for grabs.
As you re-emerge over the upcoming months, you’ll want to pull the right levers to re-activate consumers and build brand loyalty. Our research-backed strategies help marketers across these segments prioritize their efforts:
Consumer Packaged Goods
No matter your industry, the next six months are crucial to remind consumers why they should choose your brand. We dug into customer behavior trends, with a lens on long-term impact, so you can meet consumers where they are. We’ll show you how to: