When, Where, and How are Consumers Spending?
To help our clients rebound from the COVID-19 pandemic, we’ve made big enhancements to our interactive Market Impact Dashboards:
NEW! Consumer spend data to help marketers uncover changes in spending behavior at the local, regional, and national level across Airlines, Restaurants & Bars, Department Stores, and Food Stores categories.
NEW! Google’s Mobility data to measure a population’s movement change against a pre-COVID-19 baseline across six categories:
- Retail & Recreation
- Transit Stations
Merkle’s Economic Resilience Index (ERI) now prioritizes case counts and trends over the past 45 days to reveal the nation’s flattening curve using a NEW trend line feature.
Our Dashboard Methodology:
Beginning with our rich proprietary DataSource datasets and Economic Resilience Index (ERI), we overlaid county-level medical and health care coverage data.
To inform your engagement strategy, see the status of overall physical and economic health on the US county-level, highlighting:
- Buying behaviors
- Discretionary spend across industries
- Liquid assets