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Blog - Digital Marketing Channels

Latest Posts

Why SEO is important for YouTube

Increase YouTube video rankings and engagements using SEO techniques. Learn how to integrate SEO into your YouTube strategy.
Topic: SEO

Voice Assistant Marketing: Meet Saskia from Merkle

With 8,000 voice searches being made every second on Google alone, discover how your business can optimize content to appear for voice-activated searches. Begin building your voice search optimization (VSO) strategy by taking Saskia’s 5-minute quiz.

Campaign Manager and Attribution: How to set up a Data-Driven Model

With Attribution becoming fundamental in driving maximum return on investment it is now important to understand what the best setting is to get the most useful insights from your data. If you’re using Campaign Manager for your reporting, you should definitely set up a DDAM. Here’s how.
Topic: Display

Google’s Brand Lift for YouTube: The Only Way is Up

Investing in video creative can be a costly undertaking, so it stands to reason that close attention is paid to the outcomes of running a YouTube campaign. This blog will delve into Google’s Brand Lift offering and how it can help paint the whole picture of campaign performance.

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