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Blog - Digital Marketing Channels

Latest Posts

Me in Merkle - Agon Koshi

Me In Merkle is a series of interviews that showcase the incredible individuals who make Merkle a unique and diverse place to work. This week we chatted to Agon Koshi, senior lead, paid social, at Merkle. 1. Tell us about yourself. Where did you grow up and where do you live now?

Out with the ETAs and in with the RSAs

As of June 30 2022 Responsive Search Ads (RSAs) will be the primary ad format in Google Ads with Expanded Text Ads (ETAs) being retired. In this blog we discuss the difference between ETAs and RSAs, how to make the most of them via testing and how to automate them in your accounts for maximum efficiency
Topic: Paid Search

How Technical SEO Can Improve PPC Performance

The integration of Paid Search and SEO is often an area overlooked, however by operating in silo you can be missing out on valuable traffic and costing you or your client some serious £££.
Topic: Paid Search

How PPC Can Indirectly Enhance SEO Performance

The ideal balance between Paid Search and SEO activity can often be hard to achieve when different activities are operating in silo. There are many ways SEO and Paid Search can work together, both in data sharing and building effective strategies to increase visibility and efficiency.
Topic: Paid Search

What are combined audiences in Google Ads?

Audiences are integral to successful digital marketing. They allow us to target the right people at the right time, boosting conversion rates and limiting wasted spend. However, if you’ve ever run a PPC campaign within Google Ads, you’ll know that there’s an enormous variety of audiences to choose from.
Topic: Paid Search

Image Extensions

As the organic experience is becoming more visual, Google are taking steps to ensure the paid experience can match this level of engaging content. The most recent step they’ve taken is the release of Image Extensions, an extension which allows you to add images to your search ads.
Topic: Paid Search
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