Fairly attributing credit to Paid Social campaigns has been a difficult task with only tools such as Google Analytics to hand. With the launch of Facebook Attribution, however, things could be set to change. Read on to find our thoughts on Facebook's latest attribution offering.
As many of you know, Safari recently announced the release of a new version of their Intelligent Tracking Prevention (ITP 2.1) to be rolled out to all devices using Safari by the end of March 2019. This further reduces trackers’ abilities to identify users across sites.
Being able to see your analytics data in real-time can be invaluable. In this blog we’ll walk through Firebase’s StreamView report, giving you the ability to gain immediate insight into your users' in-app behaviour.
This article will briefly explain how to use some of the in-built Campaign Manager attribution reports to gain insightful media performance and trends. Always remember to configure the reports with the appropriate settings (date range, conversion type, Path Length).
With Attribution becoming fundamental in driving maximum return on investment it is now important to understand what the best setting is to get the most useful insights from your data. If you’re using Campaign Manager for your reporting, you should definitely set up a DDAM. Here’s how.
Investing in video creative can be a costly undertaking, so it stands to reason that close attention is paid to the outcomes of running a YouTube campaign. This blog will delve into Google’s Brand Lift offering and how it can help paint the whole picture of campaign performance.
Custom Affinity and Custom Intent audiences allow advertisers to utilise bespoke targeting that is more granular and brand specific than ever before. In this blog, find out which targeting method is most suited to your campaign and how to set it up.