Google has been busy so far in 2018 when it comes to changing the advertising landscape to improve users’ relationships with the ads they see.
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For global brands who want to gain a more prominent presence on Baidu, the dominant Chinese search engine, this is really good news. If the site is already implemented with AMP framework, developers no longer need to make extra efforts to create an MIP variant. For sites that have not yet leveraged any of those technologies, the decisions are now a little easier to make since Google’s AMP is being forged into the standardized solution even in this territory it has no presence in.
Advertisers saw an increase in the share of exact match traffic coming from close variants in the back half of 2017. Read on to learn more about what this means for brands.
Today, we are pleased to announce the release of the Q4 2017 Merkle Digital Marketing Report for download.
Purchases on Google has been around for a couple of years now, and Google is starting to roll out new iterations. Read on to find out key details about the product.
What do Google minimum bid estimates tell us about how competition in paid search will heat up in the coming weeks? We take a look at data from the 2016 holiday shopping season.