This article will briefly explain how to use some of the in-built Campaign Manager attribution reports to gain insightful media performance and trends. Always remember to configure the reports with the appropriate settings (date range, conversion type, Path Length).
With Attribution becoming fundamental in driving maximum return on investment it is now important to understand what the best setting is to get the most useful insights from your data. If you’re using Campaign Manager for your reporting, you should definitely set up a DDAM. Here’s how.
Investing in video creative can be a costly undertaking, so it stands to reason that close attention is paid to the outcomes of running a YouTube campaign. This blog will delve into Google’s Brand Lift offering and how it can help paint the whole picture of campaign performance.
Custom Affinity and Custom Intent audiences allow advertisers to utilise bespoke targeting that is more granular and brand specific than ever before. In this blog, find out which targeting method is most suited to your campaign and how to set it up.
Google Campaign Manager offers some ingenious reports that give search users additional insight that cannot be provided from the Search Ads 360 or engine interfaces. This blog will take you through a few of our favourites; Attribution, Top Stats and Reach reports.
There are many ways of running display activity – this comparison will be concerned chiefly with Google’s two platforms: Google Display Ads (GDA - formerly GDN) and Display & Video 360, (DV360, formerly DBM). They have a variety of similarities and differences in terms of the features available, which will be outlined in this post.
Accurate and up-to-date tagging is essential in the programmatic world. It ensures the integrity of all our reports allowing us to be transparent. Do you need to add tags in your campaign? Read on to find out whether manual tagging or Analytics 360’s auto-tagging feature is more suitable to you.
Most consumers believe that all the decisions they make online are their own uninfluenced decisions. They often don’t realise that all the advertising they see and hear online is affecting every decision they make. But how can you identify the consumers that you have influenced? Intrigued? Read on to find out more.