70% of a campaign’s performance is a direct result of the creative execution itself. Read on to learn more about the different creative approaches you can take to ensure you are maximising the impact that creative has through the different stages of the conversion funnel.
In-Banner video creatives are one of the 'go to' formats if you have video assets that you want to serve across the web. Find out in this blog the benefits and what you will need in order to build one.
AdWords users have had access to Responsive Ads for the GDN since July 2016 and the format has gone through some interesting changes in that time. This post will discuss the evolution of the format, review the ads’ performance compared to image ads and discuss potential developments.
In recent months, Google have made several changes to the way we must run Gmail advertising. Here we discuss the changes, and what you can be doing as an advertiser to bring your Gmail campaigns into the new era.
Discovery ads, formerly known as TrueView in-display ads, are YouTube real estate in the marketing world. Charging on a CPV basis, it’s definitely worth incorporating into your YouTube strategy.
Already given up on that new year’s resolution? Make a promise you know you can keep this year and stay ahead of the digital advertising game with our jargon busting glossary.
We are happy to announce today's release of the Q2 2017 Merkle DIgital Marketing Report featuring over 50 in-depth charts and analyses on paid search, SEO, display advertising, paid social, and more.