As of June 30 2022 Responsive Search Ads (RSAs) will be the primary ad format in Google Ads with Expanded Text Ads (ETAs) being retired. In this blog we discuss the difference between ETAs and RSAs, how to make the most of them via testing and how to automate them in your accounts for maximum efficiency
Audiences are integral to successful digital marketing. They allow us to target the right people at the right time, boosting conversion rates and limiting wasted spend. However, if you’ve ever run a PPC campaign within Google Ads, you’ll know that there’s an enormous variety of audiences to choose from.