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Advertisers taking advantage of Google Showcase Shopping Ads are receiving notifications from AdWords that, beginning in mid-August, Google will update how advertisers are charged for interactions with these ads.
Beginning in early July our team started spotting a new extension test on Google Shopping in which discount prices are presented with their full price slashed out directly to the right.
We are happy to announce today's release of the Q2 2017 Merkle DIgital Marketing Report featuring over 50 in-depth charts and analyses on paid search, SEO, display advertising, paid social, and more.
Today we are pleased to announce the release of the Q1 2017 Merkle Digital Marketing Report for download. The report includes in-depth stats and analyses on paid search, SEO, display advertising, paid social, and more.
Advertisers consistently find that the average order value (AOV) of Google Product Listing Ads tends to be smaller than text ads. Here we examine what's behind this difference in performance.