Google Price Extensions expand the size of text ads and provide users with additional information. Here we dive into how to analyze their performance impact.
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Audience targeting is one of the most powerful levers paid search marketers have at their disposal. Here are a few tips on effective audience management.
The introduction of Google Customer Match in September 2015 unveiled a wealth of audience targeting options for search marketing via first-party lists and email addresses.
Amazon is now bidding on Google Shopping ads, and is currently much more competitive in phone and tablet Google Shopping results than it is on desktop. Why might this be the case?
We are excited today to release the Q4 2016 Merkle Digital Marketing Report for download. For more than five years this quarterly report has highlighted the biggest trends impacting advertisers and platforms across several digital marketing channels, including paid search, organic search, comparison shopping engines, display advertising, and paid social media advertising.