Advertisers taking advantage of Google Showcase Shopping Ads are receiving notifications from AdWords that, beginning in mid-August, Google will update how advertisers are charged for interactions with these ads.
Beginning in early July our team started spotting a new extension test on Google Shopping in which discount prices are presented with their full price slashed out directly to the right.
Amazon recently expanded its Google text ad efforts ahead of Prime Day, and appears to be remaining more aggressive than prior to the big sales holiday.
We are happy to announce today's release of the Q2 2017 Merkle DIgital Marketing Report featuring over 50 in-depth charts and analyses on paid search, SEO, display advertising, paid social, and more.
In this blog, I cover all the different types of bid adjustments in AdWords, how they can be calculated, how multiple adjustments stack up against one another, and whether there are alternative, less time-consuming methods of setting more specific bids.
Curious how Google's May ad rank updates are impacting advertisers? Here we go through some important findings so far.
In April, Google quietly removed the ability for advertisers to add new Places of Interest location targets for airports and universities, and in May completely eliminated these targets from AdWords.