We’ve all seen our fair share of Display ads; the good, the bad and the ugly! With Responsive Ads for the GDN, Google’s given us an answer to all of our ad design problems.
Google announced yesterday that its paid and organic report can now be downloaded by device. However, the report is still limited in a couple of critical ways.
Google recently announced that two changes are being rolled out to Ad Rank. Read how these updates are already impacting first page and top of page bid minimums.
Today we are pleased to announce the release of the Q1 2017 Merkle Digital Marketing Report for download. The report includes in-depth stats and analyses on paid search, SEO, display advertising, paid social, and more.
Advertisers consistently find that the average order value (AOV) of Google Product Listing Ads tends to be smaller than text ads. Here we examine what's behind this difference in performance.
Google Price Extensions expand the size of text ads and provide users with additional information. Here we dive into how to analyze their performance impact.
Audience targeting is one of the most powerful levers paid search marketers have at their disposal. Here are a few tips on effective audience management.