As a marketer, China must be on your radar. Not only as a producer of goods but as a massive consumer of goods and services. Within the digital realm, much of this commerce flows through Baidu, which is why we’re so excited at Merkle to offer new services to help brands get up and running on what is China’s largest search engine (and so much more).
Posts By Topic:Posts By Topic:
How closely a PPC keyword matches the search query matters a great deal and we shouldn't just blithely accept Google's changes to exact and phrase match behavior.