With the ongoing rise of mobile searches and “micro-moments”, we find searches including the term “near me” are becoming more and more commonplace. According to Google, every month people visit 1.5 billion destinations related to a search. Here, I provide some insights into these searches and top tips for optimising your account to deal with them.
The introduction of Google Customer Match in September 2015 unveiled a wealth of audience targeting options for search marketing via first-party lists and email addresses.
Amazon is now bidding on Google Shopping ads, and is currently much more competitive in phone and tablet Google Shopping results than it is on desktop. Why might this be the case?
With Google rolling out Data Driven Attribution models across its marketing platforms we couldn't resist diving into the nitty-gritty of the different platforms.
We are excited today to release the Q4 2016 Merkle Digital Marketing Report for download. For more than five years this quarterly report has highlighted the biggest trends impacting advertisers and platforms across several digital marketing channels, including paid search, organic search, comparison shopping engines, display advertising, and paid social media advertising.
The theory goes that the more relevant your landing page is, the better your conversion rates will be. So what would happen if you had a landing page that became more relevant automatically?