AdWords users have had access to Responsive Ads for the GDN since July 2016 and the format has gone through some interesting changes in that time. This post will discuss the evolution of the format, review the ads’ performance compared to image ads and discuss potential developments.
For global brands who want to gain a more prominent presence on Baidu, the dominant Chinese search engine, this is really good news. If the site is already implemented with AMP framework, developers no longer need to make extra efforts to create an MIP variant. For sites that have not yet leveraged any of those technologies, the decisions are now a little easier to make since Google’s AMP is being forged into the standardized solution even in this territory it has no presence in.
In recent months, Google have made several changes to the way we must run Gmail advertising. Here we discuss the changes, and what you can be doing as an advertiser to bring your Gmail campaigns into the new era.
There are quite a few reasons why Google might disapprove your ads within AdWords. This blog takes you through some of the most frequent problems and how to avoid them.
With Google’s systems for detecting invalid clicks becoming more sophisticated every day it’s unlikely you’ll ever run into them, but it’s still worth knowing about them to prepare for those scary blog posts you’ll read occasionally.
Google have enabled AdWords auction insights metrics in Data Studio, adding to the platform’s ever growing list of features.
We are happy to announce today's release of the Q2 2017 Merkle DIgital Marketing Report featuring over 50 in-depth charts and analyses on paid search, SEO, display advertising, paid social, and more.