In this blog, I cover all the different types of bid adjustments in AdWords, how they can be calculated, how multiple adjustments stack up against one another, and whether there are alternative, less time-consuming methods of setting more specific bids.
In this day and age, it seems like the search results change every day. With new tests and SERP features rolling out regularly, it can be hard to keep up! In this session presented at Virtual C3, Melody Petulla walks through some of the most notable new SERP features and what they can do for your website.
We’ve all seen our fair share of Display ads; the good, the bad and the ugly! With Responsive Ads for the GDN, Google’s given us an answer to all of our ad design problems.
Google announced yesterday that its paid and organic report can now be downloaded by device. However, the report is still limited in a couple of critical ways.
Today we are pleased to announce the release of the Q1 2017 Merkle Digital Marketing Report for download. The report includes in-depth stats and analyses on paid search, SEO, display advertising, paid social, and more.
A change in the way Baidu will crawl sites signals an elevated investment in user experience and safety on the web, bringing the platform more in line with other advanced search engines.
With the ongoing rise of mobile searches and “micro-moments”, we find searches including the term “near me” are becoming more and more commonplace. According to Google, every month people visit 1.5 billion destinations related to a search. Here, I provide some insights into these searches and top tips for optimising your account to deal with them.