We’re excited to announce the release of Merkle’s SEO for E-Commerce: The Fundamental Guide to Search in 2017 . This SEO playbook delivers the latest search strategies and essential priorities for marketers in the coming year.
We are excited today to release the Q4 2016 Merkle Digital Marketing Report for download. For more than five years this quarterly report has highlighted the biggest trends impacting advertisers and platforms across several digital marketing channels, including paid search, organic search, comparison shopping engines, display advertising, and paid social media advertising.
The theory goes that the more relevant your landing page is, the better your conversion rates will be. So what would happen if you had a landing page that became more relevant automatically?
Insurance brands can be tricky when it comes to paid search, but we’ve taken a look at the industry to give you some key insights into the likely problems and how to make sure you’ve got everything covered.
Find out how you can use the web query functionality in DoubleClick Search to expand your arsenal and provide a more autonomous reporting solution.
Don't have a crystal ball to hand? Keep reading to discover why you don't necessarily need one (to forecast PPC performance).
Running multiple marketing campaigns? Split out your AdWords remarketing lists to optimise performance using the referrer URL.