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Highlighted Picks

What’s a ‘Customer Data Platform’ – and why should we care about it?

Just when you thought the marketplace was saturated with mind-bending acronyms, along comes another one. Well hello there, CDP!

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Embracing Data Privacy

The aim of Privacy Day 2018 is to inform people of the importance of taking care of their personal data and how they can protect it.

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Latest Posts

Merkle Q4 2016 Digital Marketing Report Released

We are excited today to release the Q4 2016 Merkle Digital Marketing Report for download. For more than five years this quarterly report has highlighted the biggest trends impacting advertisers and platforms across several digital marketing channels, including paid search, organic search, comparison shopping engines, display advertising, and paid social media advertising.