Social

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Facebook Gets Social: Facebook Attribution and the Advance of Cross Channel Attribution for Social

Authored by: Helen Udolloress |
Published on: Aug 22, 2019

Fairly attributing credit to Paid Social campaigns has been a difficult task with only tools such as Google Analytics to hand. With the launch of Facebook Attribution, however, things could be set to change. Read on to find our thoughts on Facebook's latest attribution offering.

Topic: Social

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The importance of audience exclusion on Facebook

Authored by: Helen Udolloress |
Published on: Jul 30, 2018

Whilst it’s important to pinpoint the exact audience you want to be targeting, from a social media perspective it’s equally important to plan exactly who you want to exclude. Nobody wants to be targeting and putting spend behind users who aren’t likely to convert after all!

Topic: Social

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Google & Facebook: Cross-Channel Integration

Authored by: Frederieka Bangemann |
Published on: Dec 06, 2017

Pick a customer up at the right time on their journey along the funnel by integrating Google and Facebook into a cross-channel strategy. Find out the platforms which aid integration, the steps needed to integrate and just some of the many benefits of a holistic marketing strategy.

Topic: Social

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Merkle Q2 2017 Digital Marketing Report Released

Authored by: Mark Ballard, Andy Taylor |
Published on: Jul 18, 2017

We are happy to announce today's release of the Q2 2017 Merkle DIgital Marketing Report featuring over 50 in-depth charts and analyses on paid search, SEO, display advertising, paid social, and more.

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What to Know About Facebook's 2017 Ad Updates

Authored by: Sean McGoey - ARCHIVE |
Published on: May 16, 2017

Facebook continues to see explosive growth in its advertising business, as the Merkle Digital Marketing Report showed 71% Y/Y Facebook ad spend increase and eMarketer projected that the platform will account for nearly 40 percent of U.S. display ad revenue in 2017.

Topic: Digital Marketing Channels | Display | Social

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Merkle Q1 2017 Digital Marketing Report Released

Authored by: Andy Taylor, Mark Ballard |
Published on: Apr 25, 2017

Today we are pleased to announce the release of the Q1 2017 Merkle Digital Marketing Report for download. The report includes in-depth stats and analyses on paid search, SEO, display advertising, paid social, and more.

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Merkle Q4 2016 Digital Marketing Report Released

Authored by: Andy Taylor, Mark Ballard |
Published on: Jan 24, 2017

We are excited today to release the Q4 2016 Merkle Digital Marketing Report for download. For more than five years this quarterly report has highlighted the biggest trends impacting advertisers and platforms across several digital marketing channels, including paid search, organic search, comparison shopping engines, display advertising, and paid social media advertising.