What’s a ‘Customer Data Platform’ – and why should we care about it?
Just when you thought the marketplace was saturated with mind-bending acronyms, along comes another one. Well hello there, CDP!
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Embracing Data Privacy
The aim of Privacy Day 2018 is to inform people of the importance of taking care of their personal data and how they can protect it.
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Posts By TopicMerkle Q2 2017 Digital Marketing Report Released
We are happy to announce today's release of the Q2 2017 Merkle DIgital Marketing Report featuring over 50 in-depth charts and analyses on paid search, SEO, display advertising, paid social, and more.
Topic:
Digital Marketing Channels
| Feeds and Comparison Shopping
| Display
| Mobile
| Paid Search
| Product Listing Ads
| SEO
| Social
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What to Know About Facebook's 2017 Ad Updates
Facebook continues to see explosive growth in its advertising business, as the Merkle Digital Marketing Report showed 71% Y/Y Facebook ad spend increase and eMarketer projected that the platform will account for nearly 40 percent of U.S. display ad revenue in 2017.
Merkle Q1 2017 Digital Marketing Report Released
Today we are pleased to announce the release of the Q1 2017 Merkle Digital Marketing Report for download. The report includes in-depth stats and analyses on paid search, SEO, display advertising, paid social, and more.
Topic:
Digital Marketing Channels
| Feeds and Comparison Shopping
| Display
| Mobile
| Paid Search
| Product Listing Ads
| Mobile
| SEO
| Social
| Video
Merkle Q4 2016 Digital Marketing Report Released
We are excited today to release the Q4 2016 Merkle Digital Marketing Report for download. For more than five years this quarterly report has highlighted the biggest trends impacting advertisers and platforms across several digital marketing channels, including paid search, organic search, comparison shopping engines, display advertising, and paid social media advertising.
Topic:
Digital Marketing Channels
| Feeds and Comparison Shopping
| Display
| Mobile
| Paid Search
| Product Listing Ads
| Mobile
| SEO
| Social
