Cheryl Sansonetti | Published on: Aug 21, 2017
Fidelity is the new battleground in advertising. When we think of fidelity in music terms, we think about the exactness by which a voice or instrument can be replicated or recorded. In advertising, fidelity is the level of exactness by which a person can be persistently identified and tracked across digital and physical brand interactions.
Andy Taylor, Mark Ballard | Published on: Apr 25, 2017
Today we are pleased to announce the release of the Q1 2017 Merkle Digital Marketing Report for download. The report includes in-depth stats and analyses on paid search, SEO, display advertising, paid social, and more.
Thang Nguyen | Published on: Feb 24, 2016
Google's Customer Match offers advertisers great possibilities for targeting users matched to email lists. Learn how to set Customer Match targeting up for YouTube campaigns and some ways this can be used to effectively reach your customers.