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What’s a ‘Customer Data Platform’ – and why should we care about it?

Just when you thought the marketplace was saturated with mind-bending acronyms, along comes another one. Well hello there, CDP!

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Embracing Data Privacy

The aim of Privacy Day 2018 is to inform people of the importance of taking care of their personal data and how they can protect it.

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Latest Posts

Understanding Fidelity in Marketing

Fidelity is the new battleground in advertising. When we think of fidelity in music terms, we think about the exactness by which a voice or instrument can be replicated or recorded. In advertising, fidelity is the level of exactness by which a person can be persistently identified and tracked across digital and physical brand interactions.