Custom Affinity and Custom Intent audiences allow advertisers to utilise bespoke targeting that is more granular and brand specific than ever before. In this blog, find out which targeting method is most suited to your campaign and how to set it up.
This blog, the first in a three-part series, explores the enhanced reporting functionality of Budget Management; one of SA360’s newest platform features.
Combining strategies for Paid and Organic can result in better performance for both, but how? There are a few really easy ways to get synergies started in your campaigns.
To fully understand our users, we need to be able to give credit to each marketing touchpoint as fairly as possible. Data-Driven Attribution (DDA) is a model which allows us to do exactly that.
Google Campaign Manager offers some ingenious reports that give search users additional insight that cannot be provided from the Search Ads 360 or engine interfaces. This blog will take you through a few of our favourites; Attribution, Top Stats and Reach reports.
There are many ways of running display activity – this comparison will be concerned chiefly with Google’s two platforms: Google Display Ads (GDA - formerly GDN) and Display & Video 360, (DV360, formerly DBM). They have a variety of similarities and differences in terms of the features available, which will be outlined in this post.
Accurate and up-to-date tagging is essential in the programmatic world. It ensures the integrity of all our reports allowing us to be transparent. Do you need to add tags in your campaign? Read on to find out whether manual tagging or Analytics 360’s auto-tagging feature is more suitable to you.