Conversion tracking is key when running paid search campaigns. This blog will help you get a clearer idea of the conversion metrics available to you in the Google Ads interface and how you might use them.
Most consumers believe that all the decisions they make online are their own uninfluenced decisions. They often don’t realise that all the advertising they see and hear online is affecting every decision they make. But how can you identify the consumers that you have influenced? Intrigued? Read on to find out more.
70% of a campaign’s performance is a direct result of the creative execution itself. Read on to learn more about the different creative approaches you can take to ensure you are maximising the impact that creative has through the different stages of the conversion funnel.
In-Banner video creatives are one of the 'go to' formats if you have video assets that you want to serve across the web. Find out in this blog the benefits and what you will need in order to build one.
AdWords users have had access to Responsive Ads for the GDN since July 2016 and the format has gone through some interesting changes in that time. This post will discuss the evolution of the format, review the ads’ performance compared to image ads and discuss potential developments.
Google has been busy so far in 2018 when it comes to changing the advertising landscape to improve users’ relationships with the ads they see.
For global brands who want to gain a more prominent presence on Baidu, the dominant Chinese search engine, this is really good news. If the site is already implemented with AMP framework, developers no longer need to make extra efforts to create an MIP variant. For sites that have not yet leveraged any of those technologies, the decisions are now a little easier to make since Google’s AMP is being forged into the standardized solution even in this territory it has no presence in.