In recent months, Google have made several changes to the way we must run Gmail advertising. Here we discuss the changes, and what you can be doing as an advertiser to bring your Gmail campaigns into the new era.
Discovery ads, formerly known as TrueView in-display ads, are YouTube real estate in the marketing world. Charging on a CPV basis, it’s definitely worth incorporating into your YouTube strategy.
Advertisers saw an increase in the share of exact match traffic coming from close variants in the back half of 2017. Read on to learn more about what this means for brands.
Already given up on that new year’s resolution? Make a promise you know you can keep this year and stay ahead of the digital advertising game with our jargon busting glossary.
Today, we are pleased to announce the release of the Q4 2017 Merkle Digital Marketing Report for download.
Purchases on Google has been around for a couple of years now, and Google is starting to roll out new iterations. Read on to find out key details about the product.
Pick a customer up at the right time on their journey along the funnel by integrating Google and Facebook into a cross-channel strategy. Find out the platforms which aid integration, the steps needed to integrate and just some of the many benefits of a holistic marketing strategy.