What do Google minimum bid estimates tell us about how competition in paid search will heat up in the coming weeks? We take a look at data from the 2016 holiday shopping season.
What does Amazon's holiday paid search strategy look like? Historical Google Auction Insights data gives us a glimpse.
Google recently introduced a new user experience in the Feeds tab of the Google Merchant Center with several useful upgrades.
Google's new Opportunities report gives advertisers much-appreciated insight into the impact of different feed errors on ad performance.