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I Am Merkle - Duarte Represas

I Am Merkle is a series of interviews that showcase the incredible individuals who make Merkle a unique and diverse place to work. This week we spoke with Duarte Represas, SEO associate, based in our London office. 

1. Tell us about yourself. Where did you grow up and where do you live now?

I grew up in Almada 15 minutes away from Lisbon in the south bank of Tagus river. I am now a proud East Londoner and have been for the past 3 years. Before that I lived in Madrid for 2 years where I used to do regular 12-hour round trips to visit the family for the weekends.

2. What drew you to your current career?

I was always drawn by the creative and research processes behind marketing and communication strategies. A couple of years ago, I found out about the SEO world and was fascinated by it. 

3. Why Merkle?

Since I first got in touch with SEO, Merkle has always been a reference in my learning experience. Joining the team was a long-time goal and a great accomplishment.

4. What do you enjoy most about technical SEO and what do you think future developments will be?

Technical SEO requires a serious amount of research, technical knowledge and creative thinking. It is very often similar to an investigator finding for clues and solving mysteries which I find extremely exciting.

5. What would your advice be to someone considering a career in Technical SEO?

Keep an investigative mindset, try to keep up with the frequent Google updates and follow John Mueller on Twitter.

6. What is your greatest accomplishment?

Overseeing a list of accounts and being able to provide SEO recommendations to improve their search performance.

7. Tell us a bit about your experience so far with Merkle.

When I joined Merkle I met a very friendly, forward thinking and knowledgeable team that were always very keen to help me developing my technical SEO skills. I have learnt much more that I was expecting in such a short period of time.

8. What inspires you about Merkle’s workplace culture?

What really inspires me is the team’s eagerness to research, adopt different approaches and apply ground-breaking techniques to stay ahead of the game.

9. What was your dream job growing up?

Becoming an architect.

10. Rapid fire:

a. How do you like your eggs? It depends

b. What are you currently watching on Netflix/Prime? It’s Always Sunny in Philadelphia

c. What’s your guilty pleasure? @NoContextBrits on twitter

d. What is your dream holiday destination? Mexico/South-America    

e. Best advice or mantra you live by? Any quote from The Big Lebowski

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