Blog - Marketing Solutions and Strategies

We will look at differences between reporting in GA4 vs Universal Analytics using data from multiple platforms and devices to answer key questions.

Here we review the key differences between GA4 and Universal Analytics, and how they impact reporting, analysis, dashboarding and ecommerce.

Virtual reality and augmented reality bridge the digital and physical shopping experience. How can brands adopt these technologies in a post-pandemic world?

With 8,000 voice searches being made every second on Google alone, discover how your business can optimize content to appear for voice-activated searches. Begin building your voice search optimization (VSO) strategy by taking Saskia’s 5-minute quiz.

The 4th generation of Google Analytics is here! Previously known as Google App + Web, GA4 has now been fully launched and will replace the current Universal Analytics within the next few years. Let us talk about GA4 now! In this article, we will discuss the essence of this evolution and the best practice approach to migrating to the next generation of Google Analytics.

Understanding the role, benefits and barriers that first-party data has in delivering a total customer experience.

Getting Optimizely up and running on your website couldn’t be easier. However, there a few important considerations, and potential pitfalls to bear in mind.

In order to run A/B tests and personalised experiences on your site, the Optimize snippet must first be added to the pages you wish to test and run these experiences on. The snippet is a line of code added to your existing Google Analytics snippet that loads the Optimize container.