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Blog - Data and Analytics

Latest Posts

We Need to Talk About Google Analytics Four

The 4th generation of Google Analytics is here! Previously known as Google App + Web, GA4 has now been fully launched and will replace the current Universal Analytics within the next few years. Let us talk about GA4 now! In this article, we will discuss the essence of this evolution and the best practice approach to migrating to the next generation of Google Analytics.
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Facebook Attribution and Google Analytics: When Two Is Better Than One

We all want one holistic cross-channel view of performance, right?! However, in today’s attribution landscape, this is hard, especially when using different platforms to measure media performance, as many advertiser’s do. One of the most challenging channels to bring into this mix is Paid Social on Facebook, so this article will tell you how to combine Analytics 360 and Facebook Attribution together to get an accurate cross-channel view of performance, with a particular focus on Facebook Ads’ impact within the channel mix.

Multiply your ROI with Multi-Touch Attribution

What is the optimal budget split between all my channels? How can I improve my overall digital marketing return on investment? How are channels interacting with each other? Read this blog for help with answering these questions and avoiding common pitfalls.