Blog - Data and Analytics

Here we look at Ecommerce in GA4, and demonstrate some of the capabilities that weren’t available for Ecommerce reporting in UA

Here we look at GA4’s Data Studio integration and use it to create a dashboard that demonstrates the key differences between GA4 and Universal Analytics.

GA’s Explorations are an incredibly powerful tool in GA4, it brings together different models and techniques to build your analysis effectively.

We will look at differences between reporting in GA4 vs Universal Analytics using data from multiple platforms and devices to answer key questions.

Here we review the key differences between GA4 and Universal Analytics, and how they impact reporting, analysis, dashboarding and ecommerce.

The 4th generation of Google Analytics is here! Previously known as Google App + Web, GA4 has now been fully launched and will replace the current Universal Analytics within the next few years. Let us talk about GA4 now! In this article, we will discuss the essence of this evolution and the best practice approach to migrating to the next generation of Google Analytics.

Understanding the role, benefits and barriers that first-party data has in delivering a total customer experience.

Getting Optimizely up and running on your website couldn’t be easier. However, there a few important considerations, and potential pitfalls to bear in mind.