Blog - Data and Analytics

We will look at differences between reporting in GA4 vs Universal Analytics using data from multiple platforms and devices to answer key questions.

Here we review the key differences between GA4 and Universal Analytics, and how they impact reporting, analysis, dashboarding and ecommerce.

The 4th generation of Google Analytics is here! Previously known as Google App + Web, GA4 has now been fully launched and will replace the current Universal Analytics within the next few years. Let us talk about GA4 now! In this article, we will discuss the essence of this evolution and the best practice approach to migrating to the next generation of Google Analytics.

Understanding the role, benefits and barriers that first-party data has in delivering a total customer experience.

Getting Optimizely up and running on your website couldn’t be easier. However, there a few important considerations, and potential pitfalls to bear in mind.

In order to run A/B tests and personalised experiences on your site, the Optimize snippet must first be added to the pages you wish to test and run these experiences on. The snippet is a line of code added to your existing Google Analytics snippet that loads the Optimize container.

Why should you go for a third-party attribution platform? Read this blog to understand if a third-party attribution platform is right for you.

We all want one holistic cross-channel view of performance, right?! However, in today’s attribution landscape, this is hard, especially when using different platforms to measure media performance, as many advertiser’s do. One of the most challenging channels to bring into this mix is Paid Social on Facebook, so this article will tell you how to combine Analytics 360 and Facebook Attribution together to get an accurate cross-channel view of performance, with a particular focus on Facebook Ads’ impact within the channel mix.