Blog - Data and Analytics

Getting Optimizely up and running on your website couldn’t be easier. However, there a few important considerations, and potential pitfalls to bear in mind.

In order to run A/B tests and personalised experiences on your site, the Optimize snippet must first be added to the pages you wish to test and run these experiences on. The snippet is a line of code added to your existing Google Analytics snippet that loads the Optimize container.

Why should you go for a third-party attribution platform? Read this blog to understand if a third-party attribution platform is right for you.

We all want one holistic cross-channel view of performance, right?! However, in today’s attribution landscape, this is hard, especially when using different platforms to measure media performance, as many advertiser’s do. One of the most challenging channels to bring into this mix is Paid Social on Facebook, so this article will tell you how to combine Analytics 360 and Facebook Attribution together to get an accurate cross-channel view of performance, with a particular focus on Facebook Ads’ impact within the channel mix.

What is the optimal budget split between all my channels? How can I improve my overall digital marketing return on investment? How are channels interacting with each other? Read this blog for help with answering these questions and avoiding common pitfalls.

Do you want to start using an attribution solution but don’t know where to start? This article will help explain the five key challenges in which an attribution solution may be deployed and how to overcome these hurdles along the way.

The last year has been a turning point for digital attribution. GDPR and ITP has made us re-think our approach, based on the data we have and how this translates into long-term solutions for our clients. Read more to know how to achieve perfect results by using imperfect data.

Learn how we use Apache Airflow with BigQuery to automate custom data imports into Google Analytics for activation, reporting and remarketing.