Phil Marsalona | Published on: Oct 27, 2017
One of the most difficult tasks for a marketer is figuring out how to cut through the noise to understand one technology’s actual capabilities and its pros and cons compared to competitors. While this is certainly a critical task, many organizations approach it ineffectively.
Barry Craiglow | Published on: Aug 23, 2017
The database has been at the center of direct marketing and marketing technology for more than 40 years. Its move to the cloud figures to maintain the basic value of the marketing database, while helping it evolve.
Matt Mobley | Published on: Aug 08, 2017
The financial services industry is feeling the pressure from multiple fronts. While still recovering from the financial crisis, companies are struggling to generate profitable growth, due to regulation and increased competition.