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Blog - UX and Creative

Latest Posts

Creative Throughout the Funnel

70% of a campaign’s performance is a direct result of the creative execution itself. Read on to learn more about the different creative approaches you can take to ensure you are maximising the impact that creative has through the different stages of the conversion funnel.

Creative Formats: In-Banner Video Ads

In-Banner video creatives are one of the 'go to' formats if you have video assets that you want to serve across the web. Find out in this blog the benefits and what you will need in order to build one.

Creative Formats: Skins

Skins are great for raising brand awareness and reaching a large target audience over a short period of time. They usually include high-quality visuals and take over the background of a website for a limited time. Find out the facts and what our best practice is for skins in this blog.