What’s a ‘Customer Data Platform’ – and why should we care about it?
Just when you thought the marketplace was saturated with mind-bending acronyms, along comes another one. Well hello there, CDP!
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Embracing Data Privacy
The aim of Privacy Day 2018 is to inform people of the importance of taking care of their personal data and how they can protect it.
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Posts By Topic
Personas and Creative Versioning in the Age of Big Data
Most companies need significant improvements to their traditional persona-based approach, beginning with leveraging what matters in the digital world; measured behaviors, correlation and causation, and decision motivators.
Topic:
UX and Creative
| Data and Analytics
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Optimizing UX: Three Essentials to the A/B Testing Process
Testing helps optimize your user experience from start to finish — from landing pages and home pages to product information to checkout processes to form fills and beyond. A/B testing can help optimize these areas and more.
Topic:
Personalization
| UX and Creative
