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Personas and Creative Versioning in the Age of Big Data

Authored By: Andrea Sundahl |
Published on: Mar 08, 2018

Most companies need significant improvements to their traditional persona-based approach, beginning with leveraging what matters in the digital world; measured behaviors, correlation and causation, and decision motivators.

Topic: UX and Creative | Data and Analytics

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Optimizing UX: Three Essentials to the A/B Testing Process

Authored By: Jennifer Wolf |
Published on: Nov 02, 2017

Testing helps optimize your user experience from start to finish — from landing pages and home pages to product information to checkout processes to form fills and beyond. A/B testing can help optimize these areas and more.

Topic: Personalization | UX and Creative

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