Learn how we use Apache Airflow with BigQuery to automate custom data imports into Google Analytics for activation, reporting and remarketing.
Data-driven attribution is the future of digital marketing and optimisation, but it can be difficult to export from platforms and represent visually. This blog outlines some ways in which you can export DDA data and report in a more holistic and engaging way.
As many of you know, Safari recently announced the release of a new version of their Intelligent Tracking Prevention (ITP 2.1) to be rolled out to all devices using Safari by the end of March 2019. This further reduces trackers’ abilities to identify users across sites.
Being able to see your analytics data in real-time can be invaluable. In this blog we’ll walk through Firebase’s StreamView report, giving you the ability to gain immediate insight into your users' in-app behaviour.
This blog post will give you a peek into how we create YouTube ads that not only reach the right audience in the right context, but ultimately give you your desired outcome as well.
We take a look at how the new dynamic creative features in Google Display & Video 360 compare to those of the legacy Studio product.