Blog - Industry Focus

Merkle has helped Dr. Barbara Sturm to overcome the challenge of decreasing demand as the existing audience was over-saturated and achieve their ambitious growth targets.

The challenge across socials is ensuring content is consistently engaging and attention-grabbing. This is where TikTok has a key advantage as an entertainment platform: people follow a community of creators rather than their friends and family.

Acast is at the forefront of the digital audio revolution in the UK, gradually building out a huge network of podcasts and developing their advertising proposition through a variety of fully integrated ad formats, with focus on building out their host-read features.

Society is facing some of its greatest challenges when it comes to social impact and sustainable growth - brands are under pressure to respond and consumers are calling for change, 77% of consumers purchase from brands that share the same values as they do, and with interest in the environment only set to inc

Heineken Enters the Metaverse with an #awesomeheinekenmarketingstunt

The health industry might be lacking in overall digital maturity, but it’s making up for it with a willingness to explore newer formats and ways of connecting. Never before have health marketers had such a great opportunity to refocus and improve on how to connect with healthcare professionals and their patients.

Healthcare marketers are bracing for another disruptive year. From the legislative shifts coming out of Washington to CVS merging with Aetna to ever-changing advancements in the digital space, there’s a lot for healthcare brands to stay on top of.

Pharma marketing departments are no longer just responsible for bringing in new subscribers. They are now tasked with managing the entire customer experience, starting from the initial interaction to establishing and maintaining a loyal brand relationship.