The health industry might be lacking in overall digital maturity, but it’s making up for it with a willingness to explore newer formats and ways of connecting. Never before have health marketers had such a great opportunity to refocus and improve on how to connect with healthcare professionals and their patients.
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Given the rapidly evolving changes to our healthcare system, as well as the overwhelming volume of content that healthcare professionals (HCP) are faced with daily across channels, a defined HCP communication strategy at the therapeutic and brand level is more important than ever for the pharmaceutical industry. To compete in this dynamic and over-saturated market, pharma companies must shift their approach to focus less on the individual campaign and more on an enterprise-wide strategy that places the customer at the center of the business.