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Blog - B2B

Highlighted Picks

What’s a ‘Customer Data Platform’ – and why should we care about it?

Just when you thought the marketplace was saturated with mind-bending acronyms, along comes another one. Well hello there, CDP!

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Embracing Data Privacy

The aim of Privacy Day 2018 is to inform people of the importance of taking care of their personal data and how they can protect it.

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Latest Posts

Building an Intelligent Funnel

Shaping the success of a brand relies on a marketer’s ability to create an intelligent and fully-connected marketing funnel. A funnel moves like a swarm of birds — fluid, collective, and constantly moving to new opportunities.

Data Quality and Marketing Automation Success

One prerequisite before signing the dotted line and purchasing a marketing automation system is making sure that your data quality is perfect. But, generally that's not the order of how things actually go. You purchase the marketing automation platform (MAP), and then realize that you're stuck with something you can only use as a simple email execution tool, due to the quality of your data.

The New Customer Retention

Keeping an existing customer is more valuable to your company than trying to find a new one. So how can B2B marketers go about retaining their customers in the 21st century? Here are three key considerations.
Topic: B2B

The Essentials of Cross-cultural Communication and Account Management

Working on a global account with an international team based on four continents in over a dozen cities brings tremendous rewards. Yes, managing time zones can be a challenge, but I’ve found a real joy in connecting with people who have incredibly diverse backgrounds.
Topic: B2B | More