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Blog - Nonprofits

Latest Posts

The Path to Donor Centricity: What is the Future Value of my Donor?

The first step along the path toward donor-centric marketing is getting to know your donor. The crucial next step is understanding how much that person may be worth to your organization over the next few years. You can understand this value by building a future value model.

The Path to Donor Centricity: Knowing Your Donors through Analysis

I am asked something about donor-centric strategy every day. The question may be about any number of functions but my answer is always the same: “Don’t overthink it or get ahead of yourself. “First and foremost, you need to get to know who your donors are as people.

How to Be Donor Centric in Fundraising (and When to Bend the Rules)

If you work on fundraising appeals for a nonprofit, then you’ve surely heard that it’s important to be “donor centric.” In a nutshell, that means focusing your communication on the donor, not the organization. For every cause, it all comes down to the impact the donor is having through their support.