The actual customer, at times, gets lost in all this data. More and more brands are realizing this and moving back to a customer-centric approach.

Are your accounts ready for holiday? Use our checklist as a comprehensive guide to prepare.

Each holiday period’s scheduling is a little different than the last due to the nature of the shifting number of days between Thanksgiving, when holiday shopping demand traditionally begins in earnest, and Christmas.

It’s not retail that’s dead, it’s our traditional — perhaps dated definition of retail that is disappearing and being replaced by something entirely new, requiring a whole new rulebook for retail marketers. Here's how to start writing it.

Advertisers taking advantage of Google Showcase Shopping Ads are receiving notifications from AdWords that, beginning in mid-August, Google will update how advertisers are charged for interactions with these ads.

Beginning in early July our team started spotting a new extension test on Google Shopping in which discount prices are presented with their full price slashed out directly to the right.

Amazon recently expanded its Google text ad efforts ahead of Prime Day, and appears to be remaining more aggressive than prior to the big sales holiday.

Mii, a car designed exclusively for women, has arrived. Mii is the result of a collaboration between SEAT, the Spanish automobile company, and Cosmopolitan, the international fashion magazine for women.