What’s a ‘Customer Data Platform’ – and why should we care about it?
Just when you thought the marketplace was saturated with mind-bending acronyms, along comes another one. Well hello there, CDP!
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Embracing Data Privacy
The aim of Privacy Day 2018 is to inform people of the importance of taking care of their personal data and how they can protect it.
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Translating Insights into Better Marketing Programs
Whose job is it to ensure insights turn into action? I think a lot of you would probably say, "Well, that's the analytics team." We actually think it's everybody.
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